Comparison of ad pages for business publications, fourth quarter and full year, 2003-2002.

COMPARISON OF AD PAGES FOR BUSINESS
PUBLICATIONS, FOURTH QUARTER AND FULL YEAR, 2003-2002

                         4th Quar.  4th Quar.    %
Categories                 2003       2002     Change

Finance/Bus./Advert'g       21,273     21,186  +  0.4
Telecommunications           1,884      1,972  -  4.5
Computers                    4,867      6,107  - 20.3
Software                     8,811     10,134  - 13.1
Manufact'g/Elec. Equip.     11,084     12,044  -  8.0
Drugs/Toiletries            40,442     38,809  +  4.2
Horticulture/Farming         6,048      5,669  +  6.7
Services/Direct Resp.       23,613     22,808  +  3.6
Retail                      10,072     10,217  -  1.4
Home/Building               10,008     10,554  -  5.2
Automotive                   2,622      2,625  -  0.1
Travel                       4,000      4,805  - 16.8

Totals                     144,724    146,929  -  1.5

Categories                 2003       2002     Change

Finance/Bus./Advert'g       79,562     83,334  -  4.5
Telecommunications           6,625      8,481  - 21.9
Computers                   17,663     21,365  - 17.3
Software                    33,918     39,775  - 14.7
Manufact'g/Elec. Equip.     45,621     50,731  - 10.1
Drugs/Toiletries           160,444    159,645  +  0.5
Horticulture/Farming        24,555     24,168  +  1.6
Services/Direct Resp.       94,455     91,962  +  2.7
Retail                      40,434     39,786  +  1.6
Home/Building               40,906     42,304  -  3.3
Automotive                  10,028      9,452  +  6.1
Travel                      15,193     17,312  - 12.2

Totals                     569,405    588,313  -  3.2

Figures supplied by American Business Media (New York)