Compared to May 2006, ad pages and ad revenue in May 2007 for b2b publications in 22 industry categories fell 6.9% and 6.15%, respectively.

Compared to May 2006, ad pages and ad revenue in May 2007 for b2b publications in 22 industry categories fell 6.9% and 6.15%, respectively. Numbers for the month are worse than total year-to-date figures. For the first five months of the year, ad pages fell 3.3%, going from 405,594 pages in 2006 to 392,269 pages this year, while ad revenue fell 1.85%, going from $4.561 billion in 2006 to $4.477 billion, during the period this year. Seventeen of the 22 categories showed an ad page decline for the month of May and 13 categories showed an ad page decline for the year, including Computing/Software/Telecom (-12.3%) and Movies/Radio/TV (-12.0%). Thirteen categories had an ad revenue decline for the month and ten had an ad revenue decline for the year-to-date, including Computers/Software/Telecom (-18.6%) and Healthcare (-6.4%). Categories with the largest percentage ad revenue increase for the first five months of this year include Architecture/ Design (+21.7%), Professional Services (+10.2%) and Retail/Services (8.8%).