Compare 3G to Wi-Fi and WiMax in Providing Mobile Data Services.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c43679) has announced the addition of In-Depth in-depth adj. Detailed; thorough: an in-depth study. in-depth Adjective detailed or thorough: an in-depth analysis Analysis: 3G and Mobile Multimedia to their offering. Third-generation wireless networks (3G) were touted as a way for mobile carriers to deliver multimedia content, particularly video entertainment and video conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. . However, a recent Technology Adoption Panel survey by We revealed several unexpected results concerning 3G in the US. Over 1,000 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. (including approximately 10% who have adopted 3G) weren't were·n't Contraction of were not. weren't were not very interested in multimedia and entertainment; although, there was strong interest in other applications. 3G users were also more likely to want additional applications, and a large number indicated they would change carriers for 3G service. In addition to survey results, this report reviews 3G initiatives and pricing for consumer and business 3G services in the US, Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). , and
Asia.
There is also an evaluation of 3G compared with Wi-Fi (WIreless-FIdelity) A logo from the Wi-Fi Alliance that certifies network devices comply with the IEEE 802.11 wireless Ethernet standards. In the early 2000s, Wi-Fi/802.11 became widely used (initially 802.11b, then 802. and WiMax in providing mobile data services. The report will help mobile carriers, application developers, and device vendors to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. 3G by delivering high-demand services.
Topics Covered
Executive Summary
Introduction
US Customer Attitudes
Awareness of 3G
Interest in 3G Applications
Interest in 3G Service
Reported 3G Adoption
Global 3G Markets
Asia
US Carriers
Verizon Wireless
Sprint Nextel
Cingular Wireless
3G Services and Pricing
Handset Service Pricing
Laptop Access Plans
Conclusions
Chasing the Wrong Applications with the Wrong Devices
Interest and Awareness of 3G
A Crowded Market: 3G, Wi-Fi, WiMax
Methodology
Glossary
Related In-Stat Reports
Offices
List of Tables
Table 1. Aided and Unaided Awareness of 3G
Table 2. Interest in 3G Applications: 3G and Non-3G Users
Table 3. 3G Access--Handset vs. Laptop by Carrier
(Select All that Apply)
Table 4. Monthly 3G Spending--Laptop vs. Handset Users
Table 5. US Carrier 3G Handset Service Plans and Handset Pricing
(August 2006)
Table 6. Selected Europe Carrier Application Pricing
(Local Currency Converted to $US)
Table 7. 3G Laptop Data Card Service Plans and Modem Pricing
(August 2006)
Table 8. US Carrier 3G Laptop Tethered Phone Modem Service Plans and
Modem Pricing (August 2006)
Table 9. Distribution of Survey Respondents on Rogers' Technology
Diffusion Scale
List of Figures
Figure 1. Interest in 3G Applications
Figure 2. Combined Aided and Unaided Awareness of 3G
Figure 3. Perceived vs. Actual Availability of 3G Service
Figure 4. Interest in 3G Applications
Figure 5. Current Devices and Services Used--3G vs. Non-3G Users
Figure 6. Willingness to Change Carriers for 3G Service
(Base: Do Not Now Use 3G)
Figure 7. Reported 3G Users by Carrier
Figure 8. Actual 3G Spending vs. Willingness to Pay
Figure 9. Characteristics of 3G, Wi-Fi, and WiMax
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