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Compaq and Thomson to develop new generation of home entertainment products; Industry leaders team up to accelerate convergence in the home.


ORLANDO--(BUSINESS WIRE)--May 22, 1996--Market leaders Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees.

Quarterly sales $2499M, profits $210M (Aug 1994).

http://compaq.com/.
 (NYSE NYSE

See: New York Stock Exchange
:CPQ CPQ Compaq
CPQ Conseil du Patronat du Québec (Canada)
CPQ Configure-Price-Quote
CPQ Conseil de Presse du Québec (Québec Press Council, Canada)
CPQ Companion Parrot Quarterly
) and Thomson Consumer Electronics (RCA See RCA connector and video/TV history. , ProScan and GE brands) today announced that they will jointly develop a new generation of home entertainment products that combine the ease of use of consumer electronics with the interactivity of personal computers.

The relationship brings together leaders from two separate industries that combined offer a unique perspective to developing a broad line of convergence products -- the blending of consumer electronics, information and personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer. .

"Compaq and Thomson have a shared vision of convergence that will usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period"
inaugurate, introduce

commence, lead off, start, begin - set in motion, cause to start; "The U.S.
 a new era in the way consumers receive and interact with entertainment and information services See Information Systems. ," said Michael D. Heil, senior vice president and general manager, Consumer Division, Compaq Computer Corporation. "This partnership is a natural fit. It creates tremendous synergy between two companies that have complementary strengths in leading brand names, manufacturing, product development and marketing resources. The result will be breakthrough convergence products that redefine entertainment value for consumers."

"The new convergence category is the future of both of our businesses," said Joseph P. Clayton, Thomson's executive vice president, marketing and sales, Americas & Asia. "Today's announcement opens the door for both industries to participate in a new generation of products that create additional business opportunities for manufacturers and retailers."

"We envision an initial direction of highly featured products that will particularly appeal to video enthusiasts and computer-experienced consumers who enjoy the home theater experience. Internet capability will be just one application that will transform the private experience of the PC to an entertainment and information experience that can be shared by the entire family," said Clayton.

Given the respective strengths of Compaq and Thomson in the PC and TV markets, the new alliance will focus first on unleashing the potential for a new consumer medium that is the ultimate byproduct by·prod·uct or by-prod·uct  
n.
1. Something produced in the making of something else.

2. A secondary result; a side effect.

Noun 1.
 of these two devices. Compaq and Thomson plan to work closely with key consumer electronics, computer, content and broadcast firms to define this emerging category.

Joint Compaq and Thomson teams have been working together to develop products for the first half of 1997. While no formal product announcements are being made at this time, concept demonstrations are being held at the Consumer Electronics Show here that runs from May 23-25.

Company Backgrounds

Compaq Computer Corporation is the world's largest supplier of personal computers, offering desktop PCs, portable PCs, servers and options. The company reported 1995 worldwide sales of $14.8 billion. Compaq products are sold and supported in more than 100 countries through Compaq marketing partners and sold directly to customers through Compaq Direct Plus at 1-800-888-5858. Compaq provides 24- hour customer support and can be reached through the Compaq forums on America Online, CompuServe, Internet (http://www.compaq.com), and Prodigy, or by calling 1-800-OK-COMPAQ. Product information and reseller locations can be obtained by calling 1-800-345-1518.

Thomson Consumer Electronics, with over 10,000 U.S. employees, is the nation's leading consumer electronics manufacNDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS

REPEATS: New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 212-752-9600 or 800-221-2462; Boston 617-236-4266 or

800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473

BW URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.businesswire.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 22, 1996
Words:516
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