Compaq and Engage Form Strategic Internet Partnership; Compaq to Deploy Precision Profiling and Accipiter AdManager Technology on Compaq.com.ANDOVER, Mass. and HOUSTON--(BUSINESS WIRE)--Aug. 19, 1999-- Engage Technologies, Inc. (Nasdaq:ENGA), a provider of profile driven Internet marketing See Internet advertising. solutions and a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI), and Compaq (NYSE NYSE See: New York Stock Exchange :CPQ CPQ Compaq CPQ Conseil du Patronat du Québec (Canada) CPQ Configure-Price-Quote CPQ Conseil de Presse du Québec (Québec Press Council, Canada) CPQ Companion Parrot Quarterly ), a top global supplier of information technology systems and solutions and worldwide consumer PC leader, today announced a partnership whereby both companies will expand their Internet-related opportunities. Compaq also announced that it has made an investment in Engage. Compaq, by deploying Engage's technology, looks to further enhance its Internet marketing programs by utilizing Engage Precision Profiling and Accipiter AdManager technology on Compaq.com. These solutions will enable personalization of Web content, banner advertisements, special offers and promotions across the corporate Web domain www.compaq.com. Engage's scalable and robust solutions will allow rapid deployment on an enterprise wide scale. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Seth Romanow, Director of Marketing and Communications for Compaq.com, Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees. Quarterly sales $2499M, profits $210M (Aug 1994). http://compaq.com/. , "Compaq is committed to advancing long term relationships with our customers and prospects through personalizing the Internet e-commerce experience. Engage's Internet visitor profiling and advertising technology allows us to turn our Web based Coming from a Web server. See Web application. marketing on Compaq.com into a one-to-one relationship and enables us to better target and measure our Internet marketing programs." "We are extremely pleased to partner with Compaq," said Paul Schaut, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Engage. "Our proven technology will assist Compaq in greatly enhancing their Internet marketing efforts. We welcome Compaq to our growing list of strategic partnerships and look to partner with many more global market leaders who have the desire to be on the leading edge of profile driven Internet solutions." About Compaq Compaq Computer Corporation, a Fortune Global 100 company, is the second-largest computer company in the world and the largest global supplier of computer systems. Compaq develops and markets hardware, software, solutions, and services, including industry-leading enterprise computing solutions, fault-tolerant business-critical solutions, enterprise and network storage solutions, commercial desktop and portable products and consumer PCs. The Company is an industry leader in environmentally friendly programs and business practices. Compaq products are sold and supported in more than 100 countries through a network of authorized Compaq marketing partners. Customer support and information about Compaq and its products are available at http://www.Compaq.com. About Engage Engage, (Nasdaq:ENGA) a majority-owned subsidiary of CMGI, Inc., (Nasdaq:CMGI), is a provider of profile driven Internet marketing solutions. Engage offers a range of software products and services that enable Web publishers, advertisers and merchants to target and deliver advertisements, commerce and e-commerce offerings to their audiences and to measure their effectiveness. Engage's core product and services include Engage Knowledge, a database that currently contains more than 30 million anonymous consumer profiles, and Accipiter AdManager, an online advertising management system that automates the scheduling, targeting and delivery of ads on Web sites and the reporting of campaign results. Additionally, Engage offers Web traffic verification, measurement and analysis, and research through its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , I/PRO. For more information about Engage, please visit www.engage.com. Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and Except for the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties which might cause the results of such forward-looking statements to differ materially from those anticipated. Such risks and uncertainties include failure of the Engage Knowledge data service to achieve customer acceptance, privacy concerns, slower than expected growth in Internet advertising, increased competition, the timely development of new profile-based products and services, and other risks detailed in the Company's Registration Statement on Form S-1 declared effective on July 19, 1999 under the Securities Act of 1933. |
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