Compaq Partners With Be Free to Launch Latin American Affiliate Program; Program Extends Compaq's e-Commerce Category Leadership in Latin America.Business/Technology Editors MARLBOROUGH, Mass.--(BUSINESS WIRE)--March 15, 2000 Be Free, Inc. (Nasdaq:BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), a leader in performance marketing, today announced that Compaq Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. (www.compaq.com/la) is launching the Compaq Affiliates Program, a performance marketing channel enabled by Be Free(sm). The Compaq Affiliates Program allows any individual or company with a web site or an e-mail address See Internet address. e-mail address - electronic mail address to earn money by promoting Compaq products and services in virtual stores set up in six Latin American countries -- Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. Compaq affiliate partners will sell Compaq products and services by placing promotional links to the Compaq virtual store on their web sites or in e-mail. Compaq's affiliate selling partners will receive a commission on each purchase made through these links. Compaq's virtual store offers a vast range of products and services, from desktop and laptop computers to servers, printers, installation services and extended warranties. Each Compaq virtual store offers customer service in the local language, quotes in the country's currency, delivery in less than 72 hours and the opportunity to complete the transaction totally online. The Compaq Affiliates Program launched on March 7 in Colombia (www.compaq.com.co/afiliados) and will continue to roll out this spring in Argentina, Chile, Mexico, Venezuela, Brazil and Peru. Interested affiliates can apply for the Compaq Affiliates Program on Compaq's web site as each country-specific program launches. "This program creates widespread e-commerce opportunity for the Latin American community," said Roberto Moctezuma, director of e-Commerce for Compaq Latin America. "We have worked closely with Be Free to make sure that the entire program is easy for our affiliate partners, accessible to consumers and maintains the brand leadership Compaq has developed in Latin America." About Compaq Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees. Quarterly sales $2499M, profits $210M (Aug 1994). http://compaq.com/. is considered to be among the 100 leading companies in the world, according to Fortune magazine. Compaq develops and markets hardware, software, solutions and services. Among them are enterprise computing solutions, fault-tolerant critical business solutions, network products, business desktop computers, as well as portable products and PC's for consumers. The company is the industry leader in business programs and practices that are harmless to the environment. Compaq Latin America began operating in 1989 and is the largest supplier of servers and personal computers in the region. The company is a leader in PC sales in the region since 1994, and has a Latin American market share of 23.8% according to 1999 3rd Quarter results published by Dataquest. Compaq's leadership in Latin America has grown in response to its new strategy of customer education through sales by its telephone service centers and virtual stores in the region (http://clac.compaq.com/tienda). Compaq products offer technical assistance via telephone, Internet, or authorized distributors. About Be Free, Inc. Be Free, Inc. (Nasdaq:BFRE) is a leader in performance marketing - the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM), America Online, Inc. (NYSE: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, Reel.com (Nasdaq: HLYW), C|Net (Nasdaq: CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. ), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC PCCC Passaic County Community College (Paterson, NJ) PCCC Platform Communication on Climate Change (The Netherlands) PCCC Porsche Ceramic Composite Clutch ), Lycos (Nasdaq: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ). Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app. Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Campbell, CA, Austin, TX and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY. For more information, visit http://www.befree.com. Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999. |
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