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Compaq Lowers Prices on Contura Aero Ultra- Portable PCs; Contura Aero 486 Notebooks Now Start at $899(a).


HOUSTON--(BUSINESS WIRE)--May 17, 1995 -- Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees.

Quarterly sales $2499M, profits $210M (Aug 1994).

http://compaq.com/.
 (NYSE NYSE

See: New York Stock Exchange
:CPQ CPQ Compaq
CPQ Conseil du Patronat du Québec (Canada)
CPQ Configure-Price-Quote
CPQ Conseil de Presse du Québec (Québec Press Council, Canada)
CPQ Companion Parrot Quarterly
) today announced it has reduced prices on its award-winning Contura Aero ultra-portable notebook by up to nineteen percent, strengthening Compaq's price/performance position among major notebook PC vendors. Holding a 23.1 percent market share position, the Contura Aero is the industry's number one market share leader in the ultra-portable notebook category, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 market research firm Dataquest.

With prices starting as low as $899, the Contura Aero 4/25 Model 170 is the most aggressively priced 486 ultra-portable on the market today, while the Contura Aero 4/33 Model 170 is the most affordable color ultra-portable. All price cuts are effective immediately.

"With this announcement, Compaq continues to set the pace for price/performance leadership in the ultra-portable marketplace," said Ross Cooley, senior vice president, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Compaq Computer Corporation. "Our aggressive pricing strategy, combined with Compaq's hallmark of superior quality and reliability, will help fuel our momentum and increase our market share as we continue to turn up the competitive heat in 1995."
                 Contura Aero Price Reductions


Model               New Price   Old Price   Percent Savings


Contura Aero 4/25,
Model 170           $   899     $   999        10 percent


Contura Aero 4/33,
Model 170           $ 1,299     $ 1,599        19 percent


Contura Aero 4/33,
Model 250           $ 1,499     $ 1,799        17 percent


The 3.5 pound, "no compromise" ultra-portable notebook was designed for a wide variety of users, from traveling business executives to small business owners and individual consumers who need an affordable PC to carry between home and office. The energy-efficient notebooks come with a brilliant STN (SuperTwisted Nematic) A passive matrix LCD technology that provides better contrast than twisted nematic (TN) by twisting the molecules from 180 to 270 degrees. See DSTN.  backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper.  VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions.  screen (8-inch on monochrome models; 7.8-inch on color models); 4 megabytes of memory, expandable to 20 megabytes; and hard drives ranging from 170 to 250 megabytes. The Contura Aero also provides up to six hours of battery life and features a built-in trackball A stationary pointing device that contains a movable ball rotated with the fingers or palm. From one to three keys are located in various positions depending on the unit. Years ago, Kensington Microware popularized the trackball with its Turbo Mouse for the Macintosh.  pointing device, a touch-typeable keyboard with a palm rest and a PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card.  (Personal Computer Memory Card International Association (body, hardware, standard) Personal Computer Memory Card International Association - (PCMCIA, or "PC Card") An international trade association and the standards they have developed for devicies, such as modems and external hard disk drives, that can be plugged into notebook ) Type II slot.

Industry Recognition

The Contura Aero has received tremendous praise from the industry since its introduction. Byte Magazine, a leading high technology publication that covers advanced computing technology, presented the Contura Aero series with its 1995 Reader's Choice Award earlier this month.

Company Background

Compaq Computer Corporation is the world's largest supplier of personal computers, offering desktop PCs, portable PCs and servers. Founded in 1982, the Company reported 1994 worldwide sales of $10.9 billion. Compaq products are sold and supported in more than 100 countries through a network of more than 38,000 Compaq marketing partners. Compaq also sells directly to customers through Compaq Direct Plus at 1-800-888-5858. Compaq provides 24-hour customer support and can be reached through the Compaq forums on America Online, CompuServe, Internet (http://www.compaq.com), and Prodigy, or by calling 1-800-345-1518. -0-

(a) All pricing listed is estimated selling price; actual pricing will vary.

Compaq, Registered U.S. Patent and Trademark Office. DirectPlus is a service mark of Compaq Computer Corporation. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.

CONTACT: Compaq Computer Corporation

Yvonne Donaldson, Nora Hahn, Brian Temple, Mike

Berman, John Sweney, Hedy Baker, Janet Dean, Rebecca

Nahas, Jerele Neeld

713-374-0484

or

Miller Communications

Tony Sapienza, Donna Ruane, Lisa Gilbert

617-536-0470
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 17, 1995
Words:548
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