Compaq Appoints Middleton as VP, Worldwide Marketing and Communications.HOUSTON--(BUSINESS WIRE)--Feb. 19, 1997--As part of its goal to be one of the top three computer companies by 2000, Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees. Quarterly sales $2499M, profits $210M (Aug 1994). http://compaq.com/. (NYSE NYSE See: New York Stock Exchange : CPQ CPQ Compaq CPQ Conseil du Patronat du Québec (Canada) CPQ Configure-Price-Quote CPQ Conseil de Presse du Québec (Québec Press Council, Canada) CPQ Companion Parrot Quarterly ) today announced the appointment of David B. Middleton to Vice President, Worldwide Marketing and Communications. Middleton, who reports directly to Dick Snyder Richard (Dick) J. Snyder (born February 1 1944 in North Canton, Ohio) is an American former National Basketball Association (NBA) player for the St. Louis Hawks, Phoenix Suns, Seattle SuperSonics, and Cleveland Cavaliers. Snyder attended college at Davidson College. , Senior Vice President and General Manager of Compaq's Worldwide Sales, Marketing, Service and Support Group, joins Compaq from IBM's PC Company, where he most recently served as Vice President, Worldwide Marketing and Fulfillment. In this newly created position, Middleton will provide overall leadership to a recently established organization that is focused on global brand strategy and management, channel strategy and worldwide communications. He will be responsible for developing a global brand strategy, to be executed at the local geographic level, and working to create a channel strategy that enhances Compaq's current distribution model. "David's international experience, leadership capabilities and record of success strengthen an already strong global organization," said Snyder. "He will be a catalyst in helping us achieve our leadership objectives - which include becoming one of the top three global computer companies by the year 2000 -- and a driving force in our new worldwide marketing initiatives." Middleton brings to Compaq extensive international management, marketing and sales experience. At IBM PC Company A subsidiary of the IBM Corporation located in Raleigh, NC, that was involved with all aspects of IBM PCs. In 2004, it became part of Lenovo, which acquired IBM's ThinkPad personal computers. See Lenovo. , Middleton was responsible for Geography Product Marketing; Industry Segment Marketing; Emerging Geographies Marketing; and Worldwide Fulfillment. Before that he held the positions of General Manager, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Sales and Service; General Manager, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. Sales and Service; and General Manager and President of the Ambra Computer Corporation AMBRA Computer Corporation was a wholly-owned subsidiary of IBM. In 1992 in Europe and in 1993 in the USA, it introduced a personal computer line-up targeting the home user, sold mainly through mail-order. . Prior to IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , he spent eight years at NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Technologies in a number of product marketing and management positions. Company Background Compaq Computer Corporation, a Fortune 100 company, is the fifth largest computer company in the world and the largest global supplier of personal computers, delivering useful innovation through products that connect people with people and people with information. The company is an industry leader in environmentally friendly programs and business practices. Compaq is strategically organized to meet the current and future needs of its customers, offering Internet and enterprise computing solutions, networking products, commercial PC products and consumer PCs. As the leader in distributed enterprise solutions, Compaq has shipped more than a million servers. In 1996, the company reported worldwide sales of $18.1 billion. Compaq products are sold and supported in more than 100 countries through a network of authorized Compaq marketing partners. Customer support and information about Compaq and its products can be found at http://www.compaq.com or by calling 1-800-OK-COMPAQ. Product information and reseller locations can be obtained by calling 1-800-345-1518. -0- Compaq, Registered U.S. Patent and Trademark Office. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies. CONTACT: Compaq Computer Corporation Mike Berman 281-514-0484 mberman@bangate.compaq.com OR Miller/Shandwick Technologies Mike Deshaies 617-536-0470 mdeshaies@miller.shandwick.com |
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