Compaq Announces Marketing Communications Executive Appointment.HOUSTON--(BUSINESS WIRE)--Aug. 26, 1997-- Huey Appointed Vice President, Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Compaq North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees. Quarterly sales $2499M, profits $210M (Aug 1994). http://compaq.com/. (NYSE NYSE See: New York Stock Exchange :CPQ CPQ Compaq CPQ Conseil du Patronat du Québec (Canada) CPQ Configure-Price-Quote CPQ Conseil de Presse du Québec (Québec Press Council, Canada) CPQ Companion Parrot Quarterly ), the world's leading supplier of personal computers and servers, today announced that Steven C. Huey has been appointed Vice President of Marketing Communications, North America. He will report to James T. Schraith, Vice President and General Manager, North America. In this role, Huey will lead the development and delivery of Compaq's integrated communication strategies to effectively position Compaq as one of the top three computer companies by the year 2000. He will be responsible for overseeing advertising, public and press relations, sports and events marketing, customized marketing, Internet relations, brand positioning and sales communications. Huey brings to Compaq over 23 years of experience in sales and marketing with leading companies including IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Epson America, Zenith Data Systems Zenith Data Systems (ZDS) was a division of Zenith founded in 1979 after Zenith acquired Heathkit, who had, at that time, recently entered the personal computer market. Zenith sold personal computers under both the Heath/Zenith and Zenith Data Systems names. and NetFRAME Systems. Most recently, he directed NetFRAME's marketing effort in its transition from a manufacturer of proprietary superservers selling directly to Fortune 1000 accounts, to a provider of continuously available, PC-compatible servers distributed through resellers. Company Background Compaq Computer Corporation, a Fortune 100 company, is the fifth largest computer company in the world and the largest global supplier of personal computers, delivering useful innovation through products that connect people with people and people with information. The company is an industry leader in environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] programs and business practices. Compaq is strategically organized to meet the current and future needs of its customers, offering Internet and enterprise computing solutions, networking products, commercial PC products and consumer PCs. As the leader in distributed enterprise solutions, Compaq has shipped over a million servers. In 1996, the company reported worldwide sales of $18.1 billion. Compaq products are sold and supported in more than 100 countries through a network of authorized Compaq marketing partners. Customer support and information about Compaq and its products can be found at http://www.compaq.com or by calling 1-800-OK-COMPAQ. Product information and reseller locations can be obtained by calling 1-800-345-1518. -0- Compaq, Registered U.S. Patent and Trademark Office. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies. CONTACT: Compaq Computer Corporation Mike Berman, 281-514-0484 mike.berman@compaq.com or Miller/Shandwick Technologies Matt Lloyd, 617-536-0470 mlloyd@miller.shandwick.com |
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