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Compaq, HP, NEC Ship Mediamatics' Software for PC Motion Video Playback; Software Maker Brings Low-Cost, Full-Motion MPEG Video to PCs in time for Holiday Buying Season.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--Oct. 30, 1995-- Mediamatics Inc., a supplier of motion video and audio enabling technology for personal computers, today announced completion of licensing agreements with and shipment of its MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  ARCADE(TM) Player decompression software on PCs from important manufacturers.

Mediamatics' just-signed OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  licensees include PC makers Compaq Computer, Houston, TX; Hewlett-Packard Company, Palo Alto, CA; NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Technologies, Inc., Mountain View, CA; Tulip Computers (The Netherlands), graphics hardware makers Number Nine Visual Technology Corp., Lexington, MA; STB See set-top box.

STB - set-top box
 Systems, Inc., Richardson, TX; and CD/ROM CD/ROM Compact Disk/Read Only Memory  maker Plextor, San Jose, CA.

"We've been following this trend for more than a year and have been forecasting market adoption of the MPEG standard," said Louise Biggs, director, desktop graphics and multimedia at IDC Market Research Division.

"Recent announcements by Mediamatics and Microsoft(R), S3 and Compaq make it clear that it was just a matter of time before the rest of the industry followed suit. It makes sense for these types of interim arrangements before the Microsoft ships its MPEG implementation."

The Moving Pictures Expert Group (MPEG) standard for digital audio/video compression has become the most widely accepted means of producing and delivering multimedia programming.

"These agreements, together with our recently announced Windows 95 license, solidify Mediamatics as the defacto PC standard for MPEG-1 playback," said Prem Nath, Mediamatics' president. "MPEG ARCADE Player-equipped PCs makes low-cost full-motion video and audio playback accessible to all home Pentium(TM) PC purchasers in time for the Christmas gift season."

On June 5, 1995 Microsoft(R), Redmond, WA announced a licensing agreement for software-based MPEG playback technology from Mediamatics for future versions of Microsoft Windows(R) operating system products.

Mediamatics has previously licensed its MPEG technology to such key graphics hardware vendors as Brooktree, Diamond Multimedia Systems, Western Digital, SGS SGS Société Générale de Surveillance
SGS Symantec Gateway Security (appliance)
SGS School of Graduate Studies
SGS Subgrid Scale
SGS Singapore Government Securities
SGS Shell Global Solutions
 Thompson and VLSI Technology.

The MPEG ARCADE Player provides approximately 24 frames-per-second video playback and 11Khz audio performance from CD-ROMs on 90MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  Pentium-class PCs. This playback speed and audio quality are an acceptable standard for basic playback functions.

The inclusion of built-in MPEG playback in popular PC brands helps proliferate the use of digital audio and video into a broad range of entertainment, educational and reference applications for personal computers.

Background

Mediamatics Inc. was founded in 1993 to provide high quality, innovative video and audio compression solutions for PC OEMs. The company's goal is to enable system designers to seamlessly integrate motion video with their current video and graphics products and software applications.

Mediamatics offers highly refined compression technology based on its Collaborative Compression Architecture(TM). This architecture employs a scalable approach to partitioning system functionality between CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 (via software) and peripheral elements (via VLSI VLSI: see integrated circuit.


(1) (Very Large Scale Integration) Between 100,000 and one million transistors on a chip. See SSI, MSI, LSI and ULSI.

(2) (VLSI Technology, Inc., Tempe, AZ, www.semiconductors.
) to achieve the highest quality while maintaining mass market cost objectives. The company is located at 4633 Old Ironsides Drive, Suite 328, Santa Clara, CA 95054. Phone 408/496-6360. FAX 408/496-6634.

-0-

Note to Editors: All names and trademarks are the property of their respective companies.

CONTACT: Mediamatics, Inc.

Prem Nath, 408/496-6360

prem@mediamatics.com

or

Marketing/PR Savvy

Ford Kanzler, 415/726-1055

fkanzler@AOL.com
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 30, 1995
Words:510
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