CompanyDNA - Employee Recognition Makes A Bottom-Line Impact on Productivity.Business Editors NAPERVILLE, Ill. & TORONTO--(BUSINESS WIRE)--May 23,2002 CompanyDNA Joins Incentive Marketing Association, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Janice P. Anderson Anderson, river, Canada Anderson, river, c.465 mi (750 km) long, rising in several lakes in N central Northwest Territories, Canada. It meanders north and west before receiving the Carnwath River and flowing north to Liverpool Bay, an arm of the Arctic to Co-Chair Corporate Outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Program With all the cutbacks, smaller budgets, and fewer funds for bonuses and options, how can a company show appreciation and keep its employees motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo ? One of the best ways is to implement incentive programs. CompanyDNA, a leading innovator of incentive solutions, today announced the company has joined the Incentive Marketing Association (IMA (Interactive Multimedia Association, Annapolis, MD) An earlier trade association founded in 1988 originally as the Interactive Video Industry Association. It provided an open process for adopting existing technologies and was involved in subjects such as networked services, scripting ), the leading voice of suppliers in the incentive marketplace. CompanyDNA also announces that its CEO, Janice P. Anderson, will co-chair the Corporate Outreach Committee, and become a board member of the Online Incentive Council. Both committees are key tenets of the IMA's mission to increase the corporate community's awareness of the benefits of incentive programs, their "best practices" implementation, and effectiveness as a business tool. Studies show that rewarding employees for efforts beyond basic compensation have a direct impact on the bottom-line. In addition, the use of online (i.e. Web) technologies adds a new dimension - the ability to quickly deliver rewards and track and measure a program's effectiveness. For example, one CompanyDNA customer found that a simple program to reward internal sales and field service representatives for generating leads and promoting additional products and services increased company revenues by six percent above expectations despite the recent economic downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. . "The current economic climate has made it necessary for companies to look for tangible alternatives to options and bonuses to reward employees and keep them motivated," said Janice P. Anderson, CEO, CompanyDNA. "Our experience shows that incentives and reward programs, coupled with an online system to deliver rewards, and track and measure results, can make a significant, positive, impact for corporations, and we are delighted to be a champion for the IMA." "The Incentive Marketing Association is pleased to welcome CompanyDNA as a member and looks forward to working with Janice as we communicate the strategic benefits that incentives can bring to corporations," said IMA president, Don Jagoda. About IMA The Incentive Marketing Association is dedicated to helping its members prosper in the incentive field. In fact, IMA is the only association in the incentive marketplace whose primary purpose is to increase corporate America's use of incentives. IMA's ultimate objective is to expand its customer base by promoting the use of incentives through customer education, and a professional, mainstream media campaign designed to reach decision-makers in corporate America. About CompanyDNA CompanyDNA is a leading innovator of incentive solutions for improving sales performance and strengthening channel loyalty. Whether a company is looking to achieve short-term Short-term Any investments with a maturity of one year or less. short-term 1. Of or relating to a gain or loss on the value of an asset that has been held less than a specified period of time. successes or to attain long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. objectives, CompanyDNA takes the time to understand their business, their challenges and their strategic intent. AT&T, Avaya, DocuCom, Fort Dodge Fort Dodge, city (1990 pop. 25,894), seat of Webster co., central Iowa, on the Des Moines River; settled c.1846; inc. 1869. Fort Clarke was built on the site in 1850 and renamed Fort Dodge the following year. Animal Health, Nokia and Tech Data are among the many organizations across various industries that have benefited from CompanyDNA's extensive experience, comprehensive execution and results oriented o·ri·ent n. 1. Orient The countries of Asia, especially of eastern Asia. 2. a. The luster characteristic of a pearl of high quality. b. A pearl having exceptional luster. 3. approach. For more information about incentive programs from CompanyDNA, visit us at www.companydna.com or call at 1-888-354-7301. (c) 2002 - CompanyDNA Inc. |
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