Company-funded, consumer-directed activities.
CLIENT: CHS, Inver Grove Heights Inver Grove Heights, city (1990 pop. 22,477), Dakota co., SE Minn. A suburb of St. Paul, its manufactures include motor-vehicle and aircraft parts, asphalt, feeds, consumer goods, building materials, paper products, and medical equipment., Minn.--Ann Mann
AGENCY: Colle+McVoy, Minneapolis--Barb Martinson
MESSAGE: Cenex is your hometown convenience store where we're always happy to help.
AUDIENCE: Adults ages 18 to 49 who utilize a convenience store for weekly gas purchases and/or visit a convenience store on a weekly basis.
MERIT: CHS / Colle+McVoy
NATIONAL FINALIST: We Energies / Charleston|Orwig Inc. Excel / David & Associates Firestone Agricultural Tire Company / Ayres Kahler
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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