Company uses Internet and TV to rause public awareness of New IPO...

JERSEY CITY, N.J.--(BUSINESS WIRE)--April 28, 1997--Interactive Multimedia Network, Inc., a global marketing company specializing in small businesses and new product introduction and using "Interactive Convergence" to introduce its clients' products, is now applying the same "push technology" to introduce its new IPO offering.

In a marketing and distribution philosophy the company calls "Interactive Convergence: Your product on TV and the Internet simultaneously," IMN combines their Internet Web site "Shop-The- Net(TM)" (url: www.shop-the-net.com) with the first "Interactive Home Shopping Sitcom" utilizing broadcast television, cable and satellite to raise public awareness of its clients' products and now is using the same philosophy for its new stock offering.

With "Interactive Convergence" IMN raises the awareness level of its family Web site, Shop-The-Net(TM), by using traditional channels of distribution such as television infomercials and the home shopping sitcom to motivate the viewer to visit the Web site for more details and ordering information about a specific product or service. Upon entering Shop-the-Net(TM), a potential investor can also learn more about the company's stock offer (Offering Circular) and request the circular and other information directly from an order page.

Interactive Multimedia's choice of a Web-based IPO gives the potential investor up-to-date information about the company-- information that is often not available in the offering circular--and more detailed information on the company's philosophy and method of operation than is normally available from brokers. Not only can the potential investor read the SEC-qualified offering circular but can experience first-hand how "Interactive Convergence" works.

The IPO information includes a full description of IMN's business strategies and the relationship of the Interactive Convergence philosophy to the company's four groups: Internet Group, Marketing Group, Entertainment Group and Multimedia Group. The investor can see the types of clients involved and examine the professional marketing expertise that goes into a strategy before a product is introduced into the marketplace, (Shop-The-Net(TM) Web site). More importantly, the performance of the company can be tracked not simply as a reflection of stock price fluctuation but by monitoring the company's growth by client and industry. Potential investors can participate via E-mail, live chat rooms and video conferencing, as well.

Using "crossed platforms" (television and Internet convergence) is the future for marketing products and services in the global electronic marketplace, according to the company's corporate director of marketing: "The two most powerful channels of distribution for the direct marketing of product are focused not only on the consumer but are also used to reach other channels of distribution such as major retailers, wholesalers, and distributors. Between the two media, the potential viewing audience is enormous, reaching potentially 100 million consumers. IMN's unique approach to its Internet IPO can clearly gain benefits from this consumer base."

CONTACT: Interactive Multimedia Network, Inc.

Richard Verdiramo, 1-888-217-4137

E-mail: [e-mail]