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Company talks Turkey on vegetarian cuisine. (Weekly Briefing).


TANYA Petrovna and Ray White founded Native Foods 10 years ago to provide vegetarians and the health-conscious with more dining choices. Petrovna decided to combine her background in biology and gastronomy gastronomy

Art of selecting, preparing, serving, and enjoying fine food. Two early centres of gastronomy were China (from the 5th century BC) and Rome, the latter noted for the excess and ostentation of its banquets.
 to develop gourmet vegetarian recipes, ranging from Tijuana Tacos to Pasta Bolognese. The Westwood business has grown into three restaurants, with a fourth in the works. It also has vegetarian food manufacturing and wholesale operations. This Thanksgiving, Native Foods is offering Petrovna's turkey alternative, the Native Wellington, that serves a party of six for $35.

"These days everybody has a vegetarian friend, it's no longer an oddity. So people are starting to think about what to prepare for the holidays so that everyone coming over can eat.

"We've got over a thousand Native Wellingtons ready to go for Thanksgiving, and we'll be preparing another batch for Christmas and into New Years.

"It's a puff pastry puff pastry
n.
A light flaky pastry that is formed by rolling and folding the dough in layers so that it expands when baked.


puff pastry or US puff paste
Noun

a light flaky pastry
 filled with seitan sei·tan  
n.
A chewy, protein-rich food made from wheat gluten and used as a meat substitute.
 - which is a meat alternative made of wheat protein - cranberry chestnut stuffing, ruby red chard chard: see artichoke; beet.
chard
 or Swiss chard

Edible-leaf beet (Beta vulgaris, variety cicla), a variety of beet in which the tender leaves and leafstalks have become greatly developed.
, tangerine tangerine: see orange.
tangerine

Small, thin-skinned variety of the mandarin orange species (Citrus reticulata deliciosa) of the rue family (citrus family).
 yarns, caramelized onions and it's served with shallot shallot: see onion.
shallot

Mildly aromatic herbaceous plant (Allium ascalonicum) of the lily family, probably of Asiatic origin, used to flavour foods.
 mushroom gravy on the side. We specialize in meat alternatives, and our seitan product, also known as wheat meat, has a texture similar to sliced turkey breast.

"The myth out there is that vegetarian food is bland, that it tastes like rabbit food. So your quality and flavor have to be so high above people's expectations that you blow them away. Then you've taken away the myth, and you have a loyal customer.

"Our biggest challenge has been constant lecturing that we're going to fail if we don't put meat on the menu. People come into our restaurants with their noses turned up. They're actually so surprised that they feel better afterwards. It's as though they've become comfortable with feeling uncomfortable after eating.

"Times are changing. A few years ago, people started looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to eat healthier. And more and more people are concerned about their food sources.

"Our goal is to grow the business so that people who are looking for these types of foods have more choices. We want to add more stores and expand our manufacturing and wholesale business into restaurants and markets."
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Title Annotation:gourmet vegetarian recipes
Comment:Company talks Turkey on vegetarian cuisine. (Weekly Briefing).(gourmet vegetarian recipes)
Author:Gianulias, Koula
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Nov 25, 2002
Words:360
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