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Company stays in area but at price of its independence.


ABOUT a year ago, Ross Thomas Ross Thomas (born February 19, 1926, in Oklahoma City – December 18, 1995, in Santa Monica, California) was an American writer of crime fiction. He is best known for his witty thrillers that expose the mechanisms of professional politics. , a partner at Delphi Business Properties, called to plant a bug in my ear about a company that was thinking about throwing in the towel and moving out of state.

It's an issue that has been top of mind for real estate brokers, whose livelihood depends on the health of the local business community.

Thomas got his wish in more ways than one. The company is remaining in the local area, and Thomas just negotiated a new lease that will more than double its size.

But there's no collective sigh of relief about the state of local industry, particularly independently owned industry, in the real estate community just yet.

The company in question is really not the same one that Thomas first called to talk about.

That company, Fitness Products International, was struggling to eke out eke out
Verb

[eking, eked]

1. to make (a supply) last for a long time by using as little as possible

2.
 decent profit margins as the cost of doing business in California, what with workers' compensation workers' compensation, payment by employers for some part of the cost of injuries, or in some cases of occupational diseases, received by employees in the course of their work.  insurance, health care and other expenses, rising exponentially.

Although the owners were able to cobble together cobble together
Verb

[-bling, -bled] to put together clumsily: a coalition cobbled together from parties with widely differing aims

Verb 1.
 a temporary plan, the long term prospects were not good. And indeed, within a year of restructuring (including layoffs and the closure of a warehouse), they sold the company to Precor USA, a unit of Helsinki-based conglomerate Amer Group Plc.

Now called Precor Strength, the company will be moving into a 101,000-square-foot industrial building in Valencia. Its employee base, which hovered around 100 when it was sold for $11.8 million, is already greater by half, and the new owners intend to add another 80 workers once they are ensconced en·sconce  
tr.v. en·sconced, en·sconc·ing, en·sconc·es
1. To settle (oneself) securely or comfortably: She ensconced herself in an armchair.

2.
 in their new quarters.

But if the old Fitness Products International is out of the woods, its because of the deep pockets and clout of its new owners, not a lesson in how independents can weather the storm of skyrocketing costs.

Thanks to Precor's publicly traded-parent, which also owns Wilson sports equipment, the U.S. company, based just outside of Seattle, has completed about $30 million worth of acquisitions in the past six months.

The purchase of Fitness Products will give Precor a product assortment spanning the full range of fitness equipment. Precor is a well-known maker of elliptical el·lip·tic   or el·lip·ti·cal
adj.
1. Of, relating to, or having the shape of an ellipse.

2. Containing or characterized by ellipsis.

3.
a.
 machines, treadmills and other cardio equipment, but it did not manufacture strength training equipment. Fitness Products, which marketed mostly under the Icarian name, made a full complement of weight training and resistance machines.

In addition to Fitness Products, Precor acquired ClubCom, a provider of private television networks and other technology for gyms and health clubs, together the acquisitions make Precor a one-stop shop One-Stop Shop

A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers.
 for its customers.

The company's ability to vastly expand the production output at Precor Strength will help it to amortize the costs that the former owners were unable to absorb.

"This allows us to triple the daily output of where we're at now," said Rick Baker vice president for engineering and operations at Precor.

The fitness industry, like many others, is consolidating. Large health clubs are getting larger and small independents are disappearing. These large chains are seeking to leverage their size by consolidating their purchases with just a few manufacturers, and the more products a maker can offer, the larger its sales revenues with each customer is likely to be.

Smaller manufacturers don't have that luxury. But the good news is that the San Fernando San Fernando, city, Argentina
San Fernando (săn fərnăn`dō), city (1991 pop. 144,761), Buenos Aires prov., E Argentina. It is a district administrative center in the Greater Buenos Aires area.
 Valley's skilled labor force is viewed as an advantage by outsiders such as Precor.

Theoretically, the company could have moved the operation to Seattle, with its other facilities, but the new owners did not want to lose the skill set that current employees bring to the operation.

"The workers have tribal knowledge Tribal knowledge is any unwritten information that is known within a tribe but often unknown outside of it. Further reading
  • Paul Alan Cox (2000-01-07). "Will Tribal Knowledge Survive the Millennium?".
, and we just purchased the company and our plan is to grow the business, so we don't want to lose the employees," said Rick Baker, vice president of engineering and operations for Precor.

Indeed, Precor has already given the workers at the plant an across-the-board 3 percent raise, and it has boosted pay for welders by $6 an hour.

"We increased second shift differential shift differential 'Shift diff' Nursing An hourly premium for a worker– eg, a skilled nurse, who works an 'undesirable'–eg, evening, night, or weekend–shift. See Sleep-wake shift.  as well as we added lead and supervisor shift differential," said Backer. "We wanted to make sure we secured the workforce as best we could."

The workers who move with the company will also receive $25 a month for gas.

With the move to Valencia from Sun Valley, Precor will no longer be located within the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  limits. But the company will remain in California, something its former owners may not have been able to accomplish.

And its move adds a little to the tight supply of industrial space in the Valley--Thomas is now marketing the old, 48,000-square-foot facility in Sun Valley.

Thank heaven for small favors.

Bill Foreman, the landlord in Valencia, was represented by Jim Ebanks of Realty Advisory Group.

Apartment Sale

A 100-unit apartment complex in Northridge just sold for $10.5 million, or $154 a square foot.

Balboa Ranch Apartments, built in 1969, has a mix of studio, one- and two-bedroom apartments.

Monthly rents range from $538 to $1,295.

Gregory Harris and Thomas Flanagan Thomas Flanagan or Tom Flanagan may be:

People:
  • Thomas Flanagan (Irish politician) (died 1980), Irish civil engineer and politician
  • Tommy Flanagan (1930-2001), American jazz pianist
, brokers with Mareus & Millichap Real Estate Investment Brokerage, represented the private investor who bought the property.

The seller was The Sterman Co. in Encino.

Corporate Pointe Deal

Quest Diagnostics Quest Diagnostics Incorporated (NYSE: DGX) is a United States corporation which provides clinical laboratory services . The company also has a business presence in England and Mexico.

Quest Diagnostics is a member of the Fortune 500 and the S&P 500.
 Inc., which earlier acquired Unilab, has leased a 38,795-square foot building at Corporate Pointe-West Hills as it integrates the acquisition.

Todd Doney and Nico Vilgiate, brokers with CB Richard Ellis CB Richard Ellis Group, Inc. NYSE: CBG is a multinational real estate corporation currently based in Los Angeles, California, U.S.A.. On December 20, 2006, the corporation, also known as CBRE, completed acquisition of Trammell Crow Co. in a transaction valued at $2. , represented Quest in the 15-year deal valued at more than $10 million.

Brad Koehler at Trammell Crow Co. represented the landlord, an affiliate of Kennedy Associates and MEPT MEPT Multi-Employer Property Trust .

Senior reporter Shelly Garcia can be reached at (818) 316-3123 or by e-mail at sgarcia@sfvbj.com.
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Real Estate
Author:Garcia, Shelly
Publication:San Fernando Valley Business Journal
Geographic Code:1USA
Date:Sep 27, 2004
Words:944
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