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Company With Nine Lives Has Answer to Power Crisis.


EL SEGUNDO-based Aura Systems Inc., a maker of mobile power sources (that's its latest incarnation, anyway), is one of those outfits that seem to have nine lives.

If there was a television show named "Corporate Survivor," its premiere episode would be on Aura Systems, a one-time Nasdaq company now traded on the bulletin board, under the symbol AURA.OB.

Indeed, last week Aura Systems showed what clinging to life is all about, filing an S-3 statement with the Securities and Exchange Commission to raise another $7.8 million in stock.

Over the past 15 years, Aura has always posted red ink red ink Health administration A popular term for financial losses. Cf in the Black. , but has been a tiger at issuing stocks and bonds to finance the ever-bright future, raising nearly $130 million.

Shareholders have gotten clawed along the way, as new equity issues and convertible debt diluted share value, along with chronic losses. One of several black-letter days for shareholders was in June 1999, when Aura Systems told the SEC that its annual 10-K report would be filed late because the company didn't have the money to pay the auditors.

Most recently, Aura Systems reported a net loss of more than $4.7 million on just $501,803 in revenues for the quarter ended Nov. 30, 2000.

But through it all, Aura Systems has survived. And astonishingly a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
, although Aura Systems' stock was trading for 48 cents a share last week -- off from $5 a share in 1996 -- it still has a market capitalization Market Capitalization

A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap.
 of more than $129 million.

And once again, chairman and founder Zvi Kurtzman, 54, is rallying the troops, this time behind Aura Systems "AuraGen," which he says is a new kind of mobile power source that solves a lot of the world's electricity problems. In a nutshell, AuraGen generators can be hooked up to automobile engines (similar to alternators) to produce electric power, at both 110 and 220 volts, claims Kurtzman.

Kurtzman's latest vision is one in which automobile engines play a role in solving the nation's power crisis.

Speaking at his latest annual meeting in January, Kurtzman said, "The world produces 50 million new cars and light trucks per year, along with 400,000 heavy-duty trucks. The 'installed' base in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  is over 200 million vehicles. This installed base provides an opportunity to generate a very large amount of power.

"For example, 100,000 AuraGens each generating six kilowatts of power can provide 600 megawatts per hour, the equivalent of a major power generating facility.

"According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the December issue of the (George) Gilder gild 1  
tr.v. gild·ed or gilt , gild·ing, gilds
1. To cover with or as if with a thin layer of gold.

2. To give an often deceptively attractive or improved appearance to.

3.
 Report, electric power generated from...automobile power plants is where the future is. We are pleased and honored at the mention of Aura Systems by the Gilder Report as one of the companies that is helping shape the 'powercosm.'"

Kurtzman concluded by stating that he soon expects to begin shipping 20,000 AuraGen units a year.

Investors may recall Kurtzman's enthusiasm in past years for products that always seemed on the cusp of true commercial greatness -- vibrating vibrating,
v using quivering hand motions made across the client's body for therapeutic purposes.
 vests for video-game players, high-end loudspeakers, magnetic bearings that would reduce friction for millions of new cars. Somehow, those deals never reached fruition.

Moreover, Aura Systems is a company perennially at odds with somebody; it settled shareholder litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 in 1999 in which it was charged with fudging numbers, and it has been probed at least twice by the SEC on accounting issues.

Did we say auditors? One CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  firm, Pannel Kerr Foster, resigned the Aura Systems account in 2000, stating that earlier audits and reports may have been based on inaccurate information. Indeed, losses were ultimately restated, and became larger.

But somehow, Aura Systems keeps bouncing back, like one of those inflatable in·flat·a·ble  
adj.
Designed to be filled with air or gas before use: an inflatable mattress.

n.
An object or device that can be filled with air or gas, especially:
a.
 punching clowns with the rounded, weighted feet. After more than a decade of losses, the company still seems to be able to tap capital markets, and tout products that capture investor imagination.

And who knows? Maybe Californians in the future will drive to work, and then hook up their cars to power generators, keeping their employers in juice for the day.

Success Amid Distress

Speaking of juice, San Francisco-based Pacific Gas & Electric bonds are trading for 50 cents on the dollar, and many owners -- in particular pension funds, with rules on the ratings of bonds they can own -- need to get out, and get out now.

That situation helps explains why the Westside-based brokerage Jefferies Group Inc. tends to thrive, no matter which direction Wall Street takes, said Frank Baxter, chairman, last week. "We've always tried to be an all-weather firm. We made money when all of Wall Street lost money in 1990, and we made money in 1994, during the last dip," said Baxter.

Part of Jefferies' success is that it treads where many fear -- into the world of distressed securities Distressed Securities

A company that is currently going through hard times and, as a result, the market value of its securities or assets fall substantially in value.

Notes:
These securities then become attractive to bottom fishers or vultures.
 and corporate restructuring.

Jefferies for decades has been known for its institutional trading desks Trading Desk

A desk where transactions for buying and selling securities occur. Trading desks can be found in most organizations (banks, finance companies, etc.) involved in trading investment instruments such as equities, fixed-income securities, futures, commodities and foreign
, which handle jumbo blocks of stock, or distressed bonds. Jefferies knows what kind of buyers might be willing to swallow a few billion of PG&E corporate IOUs, in a hurry.

Too, Jefferies has investment bankers Investment Banker

A person representing a financial institution that is in the business of raising capital for corporations and municipalities.

Notes:
An investment banker may not accept deposits or make commercial loans.
 and strategists who work for bondholders' or creditors' committees creditors' committee

A group of lenders who seek to protect their interests in connection with a borrower that experiences financial difficulties.
, when corporations declare bankruptcy -- all of which explains why Jefferies' stock, trading last week at just under $30 a share, is actually up from $23 a year ago, bear market or no.

Most other brokerage stocks are down, or way down.

By the way, Larry Post, president of MW Post Advisory Group in Century City, a buyer and trader in distressed debt distressed debt

Debt with low junk status and a market price substantially below par value, often pennies on the dollar. Investors sometimes buy distressed debt on the possibility that management can renegotiate loan agreements and keep the issuer out of
, finds PG&E's "first mortgage bonds" (a type of secured debt) to be an intriguing play.

"(PG&E officials) have announced they will continue to pay interest on the bonds through the bankruptcy, and then probably when the company emerges from bankruptcy," said Post.

But the debt is trading for as low as 81 cents on the dollar. Meanwhile, general corporate bonds issued by PG&E were trading for about half of face value last week.
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Aura Systems Inc.
Comment:Company With Nine Lives Has Answer to Power Crisis.(Aura Systems Inc.)
Author:COLE, BENJAMIN MARK
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 16, 2001
Words:985
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