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Company Watch - Southwest Airlines.


Mar 26, 2007

Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest.
Southwest Airlines Co.
 hopes to boost its profits by 15% this year, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Gary Kelly
For the CEO of Southwest Airlines, see Gary C. Kelly.


Gary Kelly (born 9 July 1974 in Drogheda) is a retired Irish professional footballer who played his whole career for Leeds United.
 said Wednesday. He said the 1% increase in revenue per available seat mile expected in the first quarter "doesn't cut it." Kelly also said the airline plans to increase its operations in California to compete with Virgin America Virgin America is a U.S. based low-cost airline that began service on 8 August 2007. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards". . Mar 22, 2007

Airlines unbundle To sell components in a system separately. Contrast with bundle.  fares to boost revenueSome carriers are looking to raise revenue by charging for services that once were free, the St. Petersburg Times' Steve Huettel writes. He notes that even discounter Southwest Airlines is considering ways to increase its revenue. Mar 21, 2007

Southwest Airlines authorized a new share repurchase Share Repurchase

A program by which a company buys back its own shares from the marketplace, reducing the number of outstanding shares. This is usually an indication that the company's management thinks the shares are undervalued.
 program to buy back $300 million worth of common stock, or an estimated 20.2 million shares. CEO Gary Kelly said WN has repurchased 62.1 million shares worth $1 billion since the beginning of 2006. Mar 19, 2007

Southwest's "apology officer" writes detailed letters to fliers Southwest Airlines senior manager Fred Taylor Fred Taylor may refer to:
  • Fred Taylor (basketball), a former NBA player
  • Fred Taylor (football player), a running back in the NFL
  • Fred "Cyclone" Taylor, an ice hockey player in the early 20th century.
  • Fred M. Taylor, U.S. economist (1855-1932)
  • Fred R.
 composes about 180 letters each year explaining why flights were delayed and apologizing to travelers. He also prepares a report that explains why the carrier's flights were delayed. The lighthearted recaps are used by other employees to explain the delays to customers. Mar 19, 2007

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Mar 19, 2007
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Publication:Airguide Online
Date:Mar 26, 2007
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