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Company Profile for SHIFT Communications LLC.


Business Editors

--(BUSINESS WIRE)

Generating publicity is clearly not enough. SHIFT Communications delivers high performance public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  strategy and innovative marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  programs that drive sales, build channels, attract investment, and move markets - measurable results that directly impact its clients' business goals. Blending two decades of rich experience with the vitality vi·tal·i·ty
n.
1. The capacity to live, grow, or develop.

2. Physical or intellectual vigor; energy.
 of a newly minted venture, the independent agency represents both emerging and established companies in a variety of industries, including technology, business-to-business This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
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, and consumer markets.

Services include traditional PR offerings such as analyst and media relations, product announcements and launches, and reputation and crisis management. Additionally, and what sets SHIFT apart from other full service agencies, is its "high performance" portfolio of services, which includes branding, market research, sales lead A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s).  generation, channel promotion, event management, and online marketing programs such as search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , interactive press kits, e-newsletters, and white paper syndication See syndication format. .

   Company:                SHIFT Communications LLC

   Headquarters Address:   9 Galen Street
                           Watertown, MA 02472

   Main Telephone:         617-242-7325

   Website:                www.shiftcomm.com

   Type of Organization:   Private
                           Public Relations Agency

   Industry:               Communications: Public Relations/Investor
                           Relations

   Key Executives:         Principal: Jim Joyal
                           Principal: Todd Defren
                           Principal: Ed Weiler

   Public Relations
     Contact:              Jim Joyal
     Phone:                617-242-7325, ext 243
     Email:                jim@shiftcomm.com

   Public Relations
     Contact:              Sheila Consaul
     Phone:                703-744-1150
     Email:                sconsaul@shiftcomm.com

   Public Relations
     Contact:              Todd Defren
     Phone:                415-591-8400, ext 8401
     Email:                todd@shiftcomm.com
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 9, 2004
Words:223
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