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Company Profile for Maestro Marketing & Public Relations.


Maestro (1) (Maestro NT) An earlier name for scheduling software for Windows NT from Tivoli Systems, Inc. When IBM acquired Tivoli in 1996, the program was renamed IBM Tivoli Workload Scheduler.  Marketing & Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  focuses on advancing the global market position of high-technology organizations, ranging from start-ups to well-established multinational companies and organizations.

The agency offers three goals for every client: raising market awareness within the global electronics community; building competitive position; and demonstrating market differentiation and value.

Each organization is represented through a customized marketing program emphasizing strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , market positioning and thorough execution of tactical communications Tactical communications are tactical, and therefore a great advantage if you have them and the enemy does not, and communications in which information of any kind, especially orders and decisions, are conveyed from one command, person, or place to another within the tactical . Key activities include strategy development; creation and implementation of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  plans; publicity and ongoing PR activities; preparation of industry viewpoints, speeches and presentations; trade show/conference representation -- all tailored to a client's specific marketing needs.

Formed in 1995, Maestro Marketing & PR is based in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , the heart of Silicon Valley. Affiliates are based in Canada, Europe and Asia.
Company:                 Maestro Marketing & Public Relations

Headquarters Address:    5015 Lassen Avenue
                         San Jose, CA 95129

Main Telephone:          408-996-9975

Type of Organization:    Private
                         Public Relations Agency

Industry:                Communications: Public Relations/
                         Investor Relations

Key Executives:          President: Barbara Kalkis

Public Relations
  Contact:               Barbara Kalkis
  Phone:                 408-996-9975
  Email:                 kkalkis@compuserve.com

COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 8, 2004
Words:175
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