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Company Profile for Barefoot Cellars Winery.


Business Editors

--(BUSINESS WIRE)

Founded in 1986, Michael Houlihan and Bonnie Harvey introduced Barefoot Cellars wines. "We loved the name and the concept of being barefoot and living the carefree lifestyle," stated Harvey. They launched the brand with two varietals, Barefoot California Cabernet Sauvignon Cab·er·net Sauvignon  
n.
1. A variety of black grape used to make red wine, notably in Bordeaux and the Napa Valley.

2. A dry red wine made from this grape.



[French.
 and Barefoot California Sauvignon Blanc, both in the 1.5 liter size.

In early 1992, Barefoot Chardonnay was added to the Barefoot repertoire and Barefoot White Zinfandel white zinfandel
n.
A medium-sweet rosé wine made from zinfandel grapes.
 in late 1993. The wines were recognized by awards, acclaimed wine writers and repeat customers. "We couldn't keep up with the demand which meant that it was time to grow the staff and add more 'Barefooters' to our team! We started working more directly with distributors, hiring merchandisers and sales people," stated Houlihan.

Jennifer Wall, Barefoot Winemaker, was hired in September of 1995. "Barefoot California wines are perfect as everyday dinner wines for wine connoisseurs of all levels of experience," comments Wall. "The wines are affordable, varietally correct, soft and approachable and are immediately ready to drink off the shelf."

In 1996, Barefoot Cellars became a national brand. Chain stores from coast to coast started advertising and selling Barefoot Cellars as the 'Best Buy' and 'Top Value' brand from the California wine country. Barefoot Zinfandel was added to the line in February of 1996. The following year, in 1997, Barefoot Merlot was available.

In July of 1998, Barefoot Bubbly 'Premium' California Champagne was produced featuring an elegant black label decorated with tiny gold bubbles. By New Year's, people across the nation were "Getting Barefoot Bubbly and Having a Great Time!"

The Barefoot Reserve program was established in August of 1998 with the release of the Barefoot Reserve Sonoma County Chardonnay. In July of 1999, Barefoot Reserve Sonoma County Pinot Noir was released. Barefoot Reserve Sonoma County Cabernet Sauvignon, Zinfandel, Merlot and Sauvignon Blanc have been recently added to the line. These allocated Reserve wines were created to provide a special occasion wine to customers who enjoy Barefoot Cellars' popular premium price point wines on an everyday basis.

By the time the 1998 holiday season had arrived, Mistle Toe Cellars released Santa Reserve. The following year, a more non-denominational version of the Mistle Toe Cellars label, Holiday Reserve was released. There are now 3 popular varietals available in each of these two labels: Merlot Ho! Ho!, Holiday Chardonnay and Jingle Bell White Zinfandel.

The Barefoot on the Beach Premium Red, Premium White and White Zinfandel labels were released into the marketplace during the summer in 1999. This label depicts a couple walking barefoot with their "Barefoot Wine Barefoot® Wine was introduced in 1986 by Michael Houlihan and Bonnie Harvey.The brand was sold to and is now produced by E & J Gallo in 1995. The distinctive foot on the label is actually Bonnie Harvey's. " on a beautiful sandy beach Sandy Beach (location ) is on the South Shore of Oʻahu in Hawaiʻi. It is known for its shorebreak for bodyboarding and bodysurfing. The area is also known for its strong current and dangerous shorebreak. . This beach label is the perfect image of the romantic California lifestyle.

In May of 2001, Barefoot Bubbly 'Brut Cuvee' California Champagne was released featuring a beautiful white label, also decorated with tiny gold bubbles. This wine is a drier and more sophisticated version of the Barefoot Bubbly 'Premium' California Champagne released in 1998. The Brut Brut, Brute (both: brt), or Brutus (br  Cuvee Cuvée (or Cuvee on some English language labels) is a French term used on wine labels to denote wine of a specific blend or batch. The word originates from the French word cuve meaning "vat".  label is a popular wedding champagne.

Since its inception, Barefoot Cellars Winery has supported a multitude of non-profit and charitable organizations including the American Cancer Society American Cancer Society,
n.pr established in 1913, this national volunteer-based health organization is committed to the elimination of cancer through prevention and treatment and to diminishing cancer suffering through advocacy, scholarship, research,
, Sonoma County Boys and Girls boys and girls

mercurialisannua.
 Club, Ducks Unlimited Ducks Unlimited is an international non-profit organization dedicated to the conservation of wetlands and associated upland habitats for waterfowl, other wildlife, and people. It currently has approximately 775,000 members, mostly in the United States and Canada. , Sonoma County Land Trust, California State Parks This is a list of state parks and reserves in the California state park system.

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  • Admiral William Standley State Recreation Area
 Foundation, Project Open Hand, Shakespeare in the Park Shakespeare in the Park is a concept used across the world, as a form of free public presentation of William Shakespeare's works. Such performances exist in Australia, Canada, the United Kingdom, and the United States of America. , Sonoma County Task Force of the Homeless, Face to Face, Girl Scouts Girl Scouts, recreational and service organization founded (1912) in Savannah, Ga., by Mrs. Juliette Gordon Low (1860–1927). It was originally modeled after the Boy Scouts and Girl Guides, organizations created in Great Britain by Sir Robert Baden-Powell during , and local Police and Fire Departments.

Barefoot Cellars wines are now distributed throughout the United States and exported to Canada, Europe and Asia.

"Get Barefoot and Have a Great Time!"


    Company:                Barefoot Cellars Winery

    Headquarters Address:   420 Aviation Blvd., Suite 106
                            Santa Rosa, CA  95403

    Main Telephone:         800-750-8828

    Website:                www.barefootwine.com

    Type of Organization:   Private

    Industry: Retail:       Wine & Spirit

    Key Executives:         CEO: Michael Houlihan
                            CFO: Doug McCorkle
                            GM/Winemaker: Jennifer Wall
    Public Relations
       Contact:             Dennis Johnson
       Phone:               707-524-8000 Ext. 12
       Email:               dj2@grapelinks.com
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 19, 2003
Words:635
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