Company Profile for Alacer Corp.Alacer Corp., based in Foothill Ranch, CA, develops, manufactures and markets vitamin supplements, including Emergen-C(R) effervescent ef·fer·vesce intr.v. ef·fer·vesced, ef·fer·vesc·ing, ef·fer·vesc·es 1. To emit small bubbles of gas, as a carbonated or fermenting liquid. 2. To escape from a liquid as bubbles; bubble up. 3. Vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. drink mix. Since Jay Patrick founded the company in 1972, Alacer has become a world leader in Vitamin C innovations, developing products in the form of mineral ascorbates Mineral ascorbates are salts of ascorbic acid (aka vitamin C). They are powders manufactured by reacting ascorbic acid with mineral carbonates in aqueous solutions, venting the carbon dioxide, drying the reaction product, and then milling the dried product to the desired particle , the "real Vitamin C." When compared to traditional Vitamin C products, Alacer's product line offers increased health benefits with lower acidity acidity /acid·i·ty/ (-i-te) the quality of being acid; the power to unite with positively charged ions or with basic substances. a·cid·i·ty n. The state, quality, or degree of being acid. . Today, Emergen-C is the #1 selling Vitamin C product in the health food industry and the fastest growing in the mass market. Each convenient, single-serve packet of Emergen-C provides the body with Vitamin C to support the immune system immune system Cells, cell products, organs, and structures of the body involved in the detection and destruction of foreign invaders, such as bacteria, viruses, and cancer cells. Immunity is based on the system's ability to launch a defense against such invaders. , along with a complement of B Vitamins B vitamins This family of vitamins consists of thiamine (B1), riboflavin (B2), niacin (B3), pantothenic acid (B5), pyridoxine (B6), biotin, folic acid (B9), and cobalamin (B12). and 32 mineral complexes that replenish valuable electrolytes and increase energy. Emergen-C is now available in a wide variety of delicious flavors and formulas in all fine health food, grocery, mass and chain drug stores nationwide.
Company: Alacer Corp.
Headquarters Address: 19631 Pauling
Foothill Ranch, CA 92610
Main Telephone: (800) 854-0249
Website: www.emergenc.com
Type of Organization: Private
Industry: Manufacturing
Key Executives: President: Tim Welch
COO: Ron Fugate
Marketing & Media Relations
Contact: Melissa Peters
Phone: (800) 854-0249 x124
Email: mpeters@alacer.com
VP of Sales & Marketing
Contact: Bruce Sweyd
Phone: (800) 854-0249 x127
Email: bsweyd@alacer.com
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