Company & association newsletters--directed to farmers, ranchers & growers.

CLIENT: RBC Royal Bank of Canada

AGENCY: AdFarm, Calgary, Alberta--Ben Graham

MESSAGE: Agriculture Business Review communicates RBC Royal Bank's longstanding commitment to agriculture by providing its readers with articles that deal directly with the challenges of managing a farm in today's competitive global environment.

AUDIENCE: English and French farmers, ranchers, agribusiness professionals and financial professionals across Canada.

MERIT: Dow AgroSciences LLC / Bader Rutter & Associates Inc.

NATIONAL FINALISTS: New Holland North America / H.B. Fritz & Associates Texas Farm Bureau / In-house John Deere / Osborn & Barr Communications The ARM & HAMMER Animal Nutrition Group / Charleston|Orwig Inc. Syngenta Crop Protection / Gibbs & Soell Inc. Valent U.S.A. Corporation / archer>malmo Harris Moran Seed Company / Woodruff Communications Michigan Farm Bureau / In-house Iowa Soybean Association / In-house