Companion animal public relations campaign.

CLIENT: Novartis Animal Vaccines, Larchwood, La.--Tom Robb

AGENCY: Morgan & Myers, Waterloo, Iowa--Jennifer Deppe, Mike Minford, Janine Whipps, Genee Lepak and Jill Kahn

MESSAGE: Build awareness of how West Nile Virus Antibody can be used as a therapeutic when handling the West Nile Virus.

AUDIENCE: 5,200 American Association of Equine

1. Of, relating to, or characteristic of a horse.

2. Of or belonging to the family Equidae, which includes the horses, asses, and zebras.

Practitioners in the United States; representatives of a dozen cooperating distributors who service equine veterinarians.

MERIT: Nestle Purina / Colle+McVoy

NATIONAL FINALIST: Merial / Bader Rutter & Associates Inc.

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Title Annotation:	Best of NAMA; Novartis Animal Vaccines Inc.; Morgan and Myers Inc.
Comment:	Companion animal public relations campaign.(Best of NAMA)(Novartis Animal Vaccines Inc.)(Morgan and Myers Inc.)
Publication:	Agri Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	Apr 1, 2004
Words:	78
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Topics:	Biological products industry Advertising Contracts Public relations agencies Contracts Public relations firms Contracts Vaccines industry Advertising Contracts

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