Companion animal public relations campaign.
CLIENT: Novartis Animal Vaccines, Larchwood, La.--Tom Robb
AGENCY: Morgan & Myers, Waterloo, Iowa--Jennifer Deppe, Mike Minford, Janine Whipps, Genee Lepak and Jill Kahn
MESSAGE: Build awareness of how West Nile Virus West Nile virus, microorganism and the infection resulting from it, which typically produces no symptoms or a flulike condition. The virus is a flavivirus and is related to a number of viruses that cause encephalitis. Antibody can be used as a therapeutic when handling the West Nile Virus.
AUDIENCE: 5,200 American Association American Association refers to one of the following professional baseball leagues: - American Association (19th century), active from 1882 to 1891.
- American Association (20th century), active from 1902 to 1962 and 1969 to 1997.
of Equine equine
Any member of the ungulate family Equidae, which includes the modern horses, zebras, and asses, all in the genus Equus, as well as more than 60 species known only from fossils. Equines descended from the dawn horse (see Eohippus). Practitioners in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ; representatives of a dozen cooperating distributors who service equine veterinarians.
MERIT: Nestle Purina / Colle+McVoy
NATIONAL FINALIST: Merial / Bader Rutter & Associates Inc.
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