Companion animal advertising campaign.
CLIENT: Nestle Purina, St. Louis --Candy Caciolo
AGENCY: Colle+McVoy, Minneapolis--Michelle Frys
MESSAGE: Purina dog food builds champions.
AUDIENCE: Breeders and enthusiasts who show their dogs at specialty and/or all-breed conformation con·for·ma·tion (k n f r-m shows.
MERIT: Nestle Purina / Colle+McVoy
NATIONAL FINALISTS: CareCredit / Stephens & Associates Inc. Fort Dodge Fort Dodge, city (1990 pop. 25,894), seat of Webster co., central Iowa, on the Des Moines River; settled c.1846; inc. 1869. Fort Clarke was built on the site in 1850 and renamed Fort Dodge the following year. In a mining and agricultural area, Fort Dodge is a rail and distribution center. Industries in the city pack meat and make farm equipment and fertilizers. Gypsum mills are in Fort Dodge, and the outlying region has extensive gypsum beds. Animal Health / Latorra, Paul & McCann Purina Mills / Left Field Creative
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