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Companion animal advertising campaign.


CLIENT: Nestle Purina, St. Louis Louis, titular duke of Burgundy
Louis, 1682–1712, titular duke of Burgundy; grandson of King Louis XIV of France. He became heir to the throne on the death (1711) of his father, Louis the Great Dauphin.
 --Candy Caciolo

AGENCY: Colle+McVoy, Minneapolis--Michelle Frys

MESSAGE: Purina dog food builds champions.

AUDIENCE: Breeders and enthusiasts who show their dogs at specialty and/or all-breed conformation shows In a conformation show, judges familiar with specific dog breeds evaluate individual dogs for how well they conform to published breed standards. Conformation shows are also referred to as dog shows or breed shows. .

MERIT: Nestle Purina / Colle+McVoy

NATIONAL FINALISTS: CareCredit / Stephens & Associates Inc. Fort Dodge Fort Dodge, city (1990 pop. 25,894), seat of Webster co., central Iowa, on the Des Moines River; settled c.1846; inc. 1869. Fort Clarke was built on the site in 1850 and renamed Fort Dodge the following year.  Animal Health / Latorra, Paul & McCann Purina Mills / Left Field Creative
COPYRIGHT 2004 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Best of NAMA; Nestle Purina PetCare Co.; Colle and McVoy Inc.
Comment:Companion animal advertising campaign.(Best of NAMA)(Nestle Purina PetCare Co.)(Colle and McVoy Inc.)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 1, 2004
Words:56
Previous Article:Web site--directed to consumers.(Best of NAMA)(The Catfish Institute)(Fleishman-Hillard Inc)(Brief Article)
Next Article:Turf & ornamental advertising campaign.(Best of NAMA)(Brief Article)
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