Companies to Provide Solutions-Oriented Rewritable Optical Products; 3M forms product development and marketing alliance with Software Architects.ST. PAUL St. Paul as a missionary he fearlessly confronts the “perils of waters, of robbers, in the city, in the wilderness.” [N.T.: II Cor. 11:26] See : Bravery , Minn.--(BUSINESS WIRE)--Feb. 28, 1995--3M and Software Architects Inc., Bothell, Wash., have formed an alliance that will enable the two companies to accelerate the development of media and file interchange utility software that enhances the use of rewritable optical technology. The agreement expands the long-standing relationship between the two companies during which Software Architects has provided Macintosh and DOS formatting for 3M's growing family of value-added rewritable optical disks. Terms of the agreement were not disclosed. Extending the alliance will enhance the ability of 3M and Software Architects to meet the growing demand for easy-to-use, high-capacity rewritable optical media See rewritable optical disc. that supports storage-intensive applications in the pre-press, graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. , document imaging, and network file server markets. "Our relationship with Software Architects is a key ingredient to developing user-oriented rewritable optical products," said Craig Bane BANE. This word was formerly used to signify a malefactor. Bract. 1. 2, t. 8, c. 1. , marketing manager for optical products, 3M Data Storage Markets Division. "Users should expect to see additional high-quality, solutions-based rewritable optical products from 3M and Software Architects in the future." Standards Support Central To Optical Industry Growth 3M and Software Architects will support the efforts of the 27-member Optical Storage Technology Association (OSTA (Optical Storage Technology Association, Cupertino, CA, www.osta.org) A membership organization composed of major optical drive manufacturers. Established in 1992, its purpose is to endorse standards and promote the use of optical media in computing. ) to implement the International Organization for Standardization International Organization for Standardization (ISO) Organization for determining standards in most technical and nontechnical fields. Founded in Geneva in 1947, its membership includes more than 100 countries. (ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. ) 13346 file interchange standard for rewritable optical technology. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Robert Zolio, president, Software Architects Inc., major vendor support for the ISO 13346 standard migration path is an essential ingredient to continued growth of the rewritable optical industry. "Close cooperation between drive, media and software manufacturers is vital to meet the growing need for reliable, easy-to-use, file interchange between different computer systems," Zolio said. "Our alliance with 3M will significantly enhance our joint ability to address these important user needs, as well as foster support for international standards for file and optical media interchange." According to a recent report published by Frost & Sullivan, a market research firm based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , worldwide sales of optical disk drives and media will more than quadruple from $2.6 billion in 1993 to $11.5 billion by the year 2000. With over one million copies of its software sold, Software Architects Inc. is the oldest and largest supplier of storage management and file interchange utility software for Apple Macintosh Apple Macintosh - Macintosh computers. In addition to its Bothell, Wash., headquarters, Software Architects has offices in Osaka, Japan and Wiesbaden, Germany. The company markets branded and private label versions of its software to storage OEMs, system integrators, VARs, distributors, and retailers worldwide. For more information about Software Architects' line of storage management and file interchange software, please call Software Architects on 206/487-0122. 3M is the world's largest manufacturer of branded removable media for data storage applications. For more information about 3M's rewritable optical disks, please contact 3M 800/888-1889, ext. 33. CONTACT: Fleishman-Hillard Inc., Minneapolis/St. Paul Brent Bauer, 612/222-4885 or 3M Data Storage Products Division, St. Paul Larry Teien, 612/736-5961 or Software Architects Inc., Bothell Michael Irvin, 206/487-0122 |
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