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Companies rush to strip carbs from food offerings.


Byline: The Register-Guard

Mike Wooley, owner of Long's Meat Market in Eugene, is in the right place at the right time.

In part because of the growing popularity of high-protein, low-carbohydrate diets Low-carbohydrate diets or low-carb diets are nutritional programs that advocate restricted carbohydrate consumption, based on research that ties consumption of certain carbohydrates with increased blood insulin levels, and overexposure to insulin with metabolic syndrome (the , meat sales have skyrocketed.

Nationwide, beef consumption is up 22 percent in the past year, a figure topped at Wooley's store, where business is up 30 percent. "It's had a huge effect on us," he said.

Meanwhile, some food retailers are busy stripping carbohydrates Carbohydrates
Compounds, such as cellulose, sugar, and starch, that contain only carbon, hydrogen, and oxygen, and are a major part of the diets of people and other animals.

Mentioned in: Laxatives

carbohydrates,
n.
 from some of their offerings.

Carbohydrate king McDonald's, for example, said it plans to develop meals that appeal to low-carb dieters, along with choices for people who prefer low-calorie or low-fat foods.

Coors Brewing and other beer makers plan to roll out low-carb brews, following Anheuser-Busch, which last year began selling low-carb beer Michelob Ultra.

Dozens of companies already are producing low-carb foods, including Atkins Nutritionals, the company founded by the late Dr. Robert Atkins, the diet's creator.

In Portland, United States Bakery United States Bakery is better known as Franz Family Bakeries, is located in Portland, Oregon. History
In collaboration with E. E. Franz of Franz Bakery, Mr. Yaw invented the five-inch diameter hamburger bun in the late 1920s.
, owner of Williams Bakery in Eugene and the maker of the Franz line of breads, is baking a bread called 7-7-60, short for seven grams of carbohydrates, seven grams of protein and 60 calories a slice, for those consumers who follow the Atkins diet Atkins Diet Definition

The Atkins diet is a high-protein, high-fat, and very low-carbohydrate regimen. It emphasizes meat, cheese, and eggs, while discouraging foods such as bread, pasta, fruit, and sugar. It is a form of ketogenic diet.
.

"We can't keep it on the shelves," said John Ries, co-owner of two Castus Low Carb Superstores This is a list of superstores by country. Multi-national
  • Auchan
  • Barnes & Noble (Books, Music, Videos, Magazines)
  • Best Buy (Music, Videos, Electronics, Computer Software, Appliances)
  • Borders (Books, Music, Videos)
  • Carrefour
  • Cora
 in Eugene.

Santa Fe Santa Fe, city, Argentina
Santa Fe, city (1991 pop. 341,000), capital of Santa Fe prov., NE Argentina, a river port near the Paraná, with which it is connected by canal.
 Burrito Co. on Willamette Street in south Eugene has introduced four low-carb meals, including a burrito wrapped in a large leaf of romaine lettuce instead of a tortilla.

- Edward Russo

CAPTION(S):

Robert Frye moves sides of beef around a locker at Long's Meat Market in Eugene. Owner Mike Wooley says sales have increased.
COPYRIGHT 2003 The Register Guard
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Business
Publication:The Register-Guard (Eugene, OR)
Date:Oct 26, 2003
Words:278
Previous Article:High-hype diet.(Business)(Retailers, food makers bulk up marketing of low-carb, high protein foods)
Next Article:Interview questions should tie to job.(Business)



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