Companies betting humans want best stuff for Borzois.Ultra high-end beauty products are going to the dogs ... and coming to Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. soon. It's been kicking around Britain for years under a different brand name, and now the Isle of Dogs Coordinates: The Isle of Dogs is a peninsula in the East End of London. It is surrounded on three sides (East, South and West) by the River Thames, which follows a horseshoe-shaped arc to the south of the peninsula. luxury line of shampoos, conditioners, grooming sprays and food supplements will soon make its U.S. debut in L.A. pet boutiques. Executives at Isle of Isle of For names of actual isles, see the specific element of the name; for example, Wight, Isle of. Dog Corp. and their Santa Monica-based marketing firm Kastner & Partners figured as the stateside state·side adj. 1. Of or in the continental United States. 2. Alaska Of or in the 48 contiguous states of the United States. adv. Informal 1. capital of pet-pampering, Los Angeles was the perfect market to kick off retail sales of the luxury line later this year--given a price range of $20 to $50 for the primrose oil and other sweet-smelling products engineered in Britain. "In most places, premium dog grooming isn't really out there yet," said Jens Stoelken, account director at Kastner & Partners, the shop behind campaigns for Red Bull North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. Inc. and Porsche North America Inc. The firm started its launch by first sending five representatives to the biggest U.S. dog shows to set up booths and introduce the brand and establish credibility. They've also launched a Web site for direct sales and are trying to build an online clientele. The goal is to have the complete chic canine care system in high end boutique grooming shops--think Chateau Marmutt, Fifi & Romeo and the Barking Lot--by the end of the year. "Markets like Los Angeles are known for pet pampering, and we want to have displays and packaging in the stores that set us apart, little bit like Oakley did in sunglass sun·glass n. 1. A convex lens used to focus the sun's rays and produce heat, especially for ignition. 2. sunglasses Eyeglasses with tinted or polarizing lenses to protect the eyes from the sun's glare. retailers," Stoelken said. "We wanted to let them know we are out there." Kastner & Partners is spending about $1.5 million on the U.S. launch, but pooches shouldn't sniff around for Isle of Dogs in the animal world's version of big-box stores, such as PetSmart just yet. "This isn't something that's going to be sold everywhere at first," Stoelken said. |
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