Companies Use MSHOW Interactive Broadcasting Service to Improve Web Marketing, Investor Relations and Training.LITTLETON, Colo.--(BUSINESS WIRE)--July 6, 1999-- --MSHOW.com Helps Companies Leverage the Internet to Reach Worldwide Audiences At Significantly Reduced Costs-- MSHOW.com, an independent service bureau that develops and markets interactive broadcasting services, today highlighted several end-user application successes using MSHOW(TM). Companies using MSHOW are addressing their urgent need for faster, efficient and cost-effective ways of communicating with audiences worldwide. Three such companies, Lawson Software (Lawson Software, St. Paul, MN, www.lawson.com) A software company that specializes in ERP for vertical markets including health care, retail, public sector, professional and financial services. , KLM KLM Kaiserliche Marine (Enigma: Rising Tide game) KLM Koninklijke Luchtvaart Maatschappij (Royal Dutch Airlines) KLM Klub Langer Menschen (German: Tall Person Club) Royal Dutch Airlines and 3Com Corporation, use MSHOW to reach their customers, investors and employees while reducing costs through applications such as Web marketing, investor relations Investor relations The process by which the corporation communicates with its investors. and training. Web marketing -- Lawson Software uses MSHOW as a Web-marketing tool to expand its customer reach and to showcase new products at reduced costs. MSHOW's interactive broadcasting capabilities allow the company to communicate directly with its customers during the presentation, ask product questions and provide direct feedback, ultimately shortening the sales cycle. The company uses MSHOW for a monthly Web-marketing seminar series. "The greatest benefit of MSHOW to Lawson has been its broad range of interactive capabilities, which allows us to query prospective customers to directly gain their feedback," said Larry Dunivan, vice president, Global Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. Products, Lawson Software. "By using this solution, we have shortened our sales cycle and minimized the need for conducting extensive face-to-face meetings, which has significantly reduced our cost per lead." Investor relations -- KLM Royal Dutch Airlines uses MSHOW to announce its quarterly results to financial analysts worldwide. Analysts from Amsterdam, London, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden participated in KLM's recent MSHOW presentation announcing year-end results. KLM presented its results in a live, graphically rich Internet presentation while incorporating the service's interactive capabilities such as integrated audio conferencing See audioconferencing. and chat facilities. The presentation was archived for analysts who were unable to participate in the live event. "We were impressed with MSHOW and so were the analysts who participated in the presentation. We will use it for other investor communication and have recommended it to other groups within KLM," said Bert Menkveld, senior analyst at KLM Royal Dutch Airlines. Distance training -- 3Com Corporation facilitates bi-weekly, live Internet-based training for its worldwide sales force using MSHOW. Given the ubiquity of the Internet, 3Com employs MSHOW to easily and effectively share information across diverse geographic boundaries. "To schedule a training session, all I have to do is make one telephone call and give them my presentation. MSHOW.com handles the content conversion, end-user support and manages the entire presentation. MSHOW is easily integrated into any comprehensive training program and is destined des·tine tr.v. des·tined, des·tin·ing, des·tines 1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic. 2. to become a standard communication tool throughout the industry," said Sam Barr, senior marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales manager, carrier marketing division, 3Com Corporation. "The archive function adds a new dimension by making training sessions accessible to anyone within 3Com who couldn't participate in the live training session." By using MSHOW.com, 3Com has eliminated the need to purchase additional video-conferencing equipment and has significantly lowered travel costs. About MSHOW.com Founded in 1996 and based in Denver, MSHOW.com (formerly known as Broadband Associates Inc.) is the interactive broadcasting company Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" that provides businesses worldwide with fully managed, live, interactive broadcasts. Its award-winning flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , MSHOW(TM), is an Internet-based interactive broadcasting service that provides businesses with the ability to present information to and interact with a globally dispersed audience. MSHOW was named the 1999 "Best Internet Service Award" at Spring Internet World. For more information visit http://www.mshow.com. MSHOW iStream and MSHOW are trademarks of MSHOW.com, formerly known as Broadband Associates Inc. All other trademarks and registered trademarks are the property of their respective owners without intent to infringe. |
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