Companies Optimistic About Clean Technology, Says New Report From Clean Edge, Inc.News Editors/Environment Writers OAKLAND, Calif.--(BUSINESS WIRE)--Sept. 5, 2001 Large companies are becoming increasingly interested in harnessing the potential business opportunities arising from the growth of clean technology, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new report from Clean Edge, Inc. and Global Business Network (GBN GBN Global Business Network GBN Glenbrook North High School (Northbrook, Illinois) GBN Go Back N (N = number to go back) GBN GoBizNow.com GBN Global Benchmarking Network ). The findings come from a meeting held in May to examine the world of clean energy, water, transportation, materials, and buildings. The event, co-hosted by Clean Edge and GBN, included representatives from Fortune 500 companies, as well as an assemblage assemblage: see collage. assemblage Three-dimensional construction made from household materials such as rope and newspapers or from any found materials. of high-tech, financial, and environmental leaders. The meeting's goal was to pose, and attempt to answer, three critical questions:
-- What, exactly, is "clean technology"?
-- Why is it now coming to the forefront?
-- How can companies profit from these new markets?
The new report, "The Clean Revolution: Technologies from the Leading Edge," written by Clean Edge co-founder Joel Makower, looks at what the group uncovered during three days of panel discussions, dialogue, and visits to more than two dozen clean-tech sites around the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay . It reveals a great deal of company interest in developing clean-tech products and services. The report also examines some of the key challenges the group identified. They include the fragmentation and disconnection dis·con·nect v. dis·con·nect·ed, dis·con·nect·ing, dis·con·nects v.tr. 1. To sever or interrupt the connection of or between: disconnected the hose. 2. among the various players in the clean-tech universe, the historically inconsistent government support for clean technology, the challenge of developing clean-tech markets, and the slow pace of product development. The free, downloadable report is available at www.cleanedge.com. About Clean Edge Clean Edge, Inc. (www.cleanedge.com), The Clean-Tech Market Authority, provides market-intelligence products and services to help investors and innovators understand and profit from the clean-tech revolution. The company was founded by environmental publishing and high-tech business pioneers Ron Pernick Ron Pernick, co-author of The Clean Tech Revolution and co-founder and principal of Clean Edge, is "an accomplished market research, publishing, and business development entrepreneur with two decades of high-tech experience". and Joel Makower. About Global Business Network Global Business Network (www.gbn.com), a member of the Monitor Group, is a renowned scenario planning Scenario planning or Scenario thinking is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence. consultancy and membership organization comprising leading companies and pioneering thinkers. Established in 1987, GBN specializes in collaborative tools and learning about the forces shaping the future and the implications for business and society. GBN's cofounders include Peter Schwartz, author of five books, including "The Art of the Long View"; and Stewart Brand, originator of "The Whole Earth Catalog The Whole Earth Catalog was a sizeable catalog published twice a year from 1968 to 1972, and occasionally thereafter, until 1998. Its purposes were to provide education and "access to tools" in order that the reader could "find his own inspiration, shape his own ," The WELL, and The Long Now Foundation. |
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