Companies Look to PixelMEDIA to Enhance Sales and Marketing Initiatives; TECAN and Speedline Technologies Strengthen Market Position With Interactive Collateral.Business/Technology Editors PORTSMOUTH, N.H.--(BUSINESS WIRE)--Feb. 11, 2002 PixelMEDIA, Inc., a provider of Internet strategy, design and implementation services, today announced the creation of two separate projects for Speedline Technologies and TECAN. For both of these companies, PixelMEDIA designed state-of-the art collateral to enhance each company's sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , shorten (audio, compression) Shorten - A form of lossless audio compression. the sales cycle, educate prospects and assist in internal training of sales professionals. "Sophisticated products require more than a brochure to educate potential customers. Interactive collateral clearly demonstrates the benefit of the products in less time and generates greater excitement for the potential customer leading to faster buying decisions," said Erik Dodier, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder, PixelMEDIA. "New types of collateral, such as interactive CDs and online demos are vital in today's highly competitive market." Speedline Technologies, a developer and manufacturer of product solutions for the electronics assembly and semiconductor packaging industries, had contacted PixelMEDIA to produce a product demo CD in the first quarter of 2001. The single CD created an overwhelming response and Speedline Technologies enlisted en·list·ed adj. Of, relating to, or being a member of a military rank below a commissioned officer or warrant officer. enlisted Adjective PixelMEDIA to create an additional six CDs, one for each component of its product line. Each CD contains valuable information on the product offering as well as unique functions, such as an ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). calculator calculator or calculating machine, device for performing numerical computations; it may be mechanical, electromechanical, or electronic. The electronic computer is also a calculator but performs other functions as well. that estimates the money saved by utilizing Speedline Technologies' product offerings. "The CDs are completely interactive which means they can be shown by a salesperson or the end user can simply follow along by themselves and learn everything they would need to know about the product," said Craig Lazinsky, marketing services manager, Speedline Technologies. "Unlike simply posting this material to our Web site, this medium allows us to have control over who accesses the information, but still allows independent functionality for the end-user." TECAN is a leading player in the fast growing life sciences supply industry that specializes in the development, manufacturing, and distribution of enabling solutions for the discovery of pharmaceutical substances, as well as for genomics, proteomics pro·te·o·mics n. The analysis of the expression, localization, functions, and interactions of the proteins produced by the genes of an organism. and diagnostics. Like Speedline Technologies, TECAN was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a unique and technologically advanced means of dispersing information on its various product offerings. TECAN approached PixelMEDIA to help design and develop four, five-minute product demos to display from its Web site, at tradeshows and as a collateral piece for sales activities. At the recent Lab Automation show in Palm Springs, the flash demos were unveiled with significant and positive feedback from attendees as well as other exhibitors. "We needed something other than the standard brochure and something that clearly shows that TECAN is poised and ready for the new millennium," said Michele Valenta, US Marketing, TECAN. "We wanted to have a technologically advanced means of conveying our message and this was the perfect outlet to show what TECAN is all about." About PixelMEDIA PixelMEDIA Inc., a leading Web development company, provides innovative strategy, state-of-the-art design, and proven implementation services that align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. client's Web initiatives with how they do business. Founded in 1994, PixelMEDIA helps companies in the communications, healthcare, software, manufacturing and business services markets achieve increased revenue opportunities and reduced operational costs by exploiting the full potential of the Web. PixelMEDIA's industry-focused approach has created successful solutions for such companies as MatrixOne, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Teradyne, Logica and Liberty Mutual. For more information please visit www.pixelmedia.com |
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