Companies Embrace Web Communications in 2001; Record Brainshark Sales Demonstrate Customer Need to Lower Costs and Increase Employee Productivity.Business/Technology Editors BURLINGTON, Mass.--(BUSINESS WIRE)--Feb. 7, 2002 Brainshark, Inc., the leader in rich-media communications solutions, today announced record sales of its Brainshark Communications Platform in 2001. These sales have continued into the first quarter of 2002, demonstrating customers' desire to minimize travel expenditures, cut costs and to further develop communications options for employees. Brainshark also announced a number of new customers including 16 in the Fortune 1000. Some of the companies to join their client roster include: ING Asset Management, Marsh & McLennan Companies, Nuveen Investments Nuveen Investments is a public company in the asset management industry. References http://www.nuveen.com Nuveen's Corporate Website , Standard & Poors, Computer Associates, Rockwell FirstPoint Contact, OSRAM SYLVANIA  It has been suggested that and be merged into this article or section. ()OSRAM SYLVANIA INC. , BNA BNA Bureau of National Affairs, Inc. BNA Birds of North America BNA block numbering area (US Census) BNA British North America BNA Banco Nacional de Angola (National Bank of Angola) Tax Management, Spherion Corporation, Dade Behring Beh·ring , Emil Von 1854-1917. German physiologist. He won a 1901 Nobel Prize for work on serum immunization against diphtheria and tetanus. , and AARP AARP, a nonprofit, nonpartisan national organization dedicated to "enriching the experience of aging"; membership is open to people age 50 or older. Founded in 1958 by Ethel Percy Andrus as American Association of Retired Persons, AARP now has over 30 million . Brainshark's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , the Brainshark Communications Platform, is a web-based software application that enables the average businessperson to create, manage, and share presentations that combine voice, images, and documents. Rich-media presentations are then available on demand at the convenience of the viewer. Brainshark Solutions enable companies to deliver compelling communications to increase field readiness, introduce new products, and communicate critical information to employees, clients and partners. Brainshark users created more than 12,000 presentations in 2001 and the company streamed over 1.7 million minutes of rich-media content to Brainshark viewers. "Brainshark allows us to communicate product and marketing initiatives more frequently with a unified message to our sales representatives in this rapidly changing electrical industry," said Tim Lesch, VP Industrial Commercial Sales for OSRAM SYLVANIA. "We saw a ground swell Noun 1. ground swell - an obvious change of public opinion or political sentiment that occurs without leadership or overt expression; "there was a ground swell of antiwar sentiment" transition - a change from one place or state or subject or stage to another in the rich-media communications space this past year," said Joe Gustafson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Brainshark. "Companies are under intense pressure to find more effective ways to increase revenues and reduce cost. They are challenged with how to continue to sell and service clients just as they normally would, but do it with less travel and fewer resources. Our clients have discovered how faster, more effective communications to their sales force, channel partners, employees and customers drives sales productivity and lowers the cost of customer acquisition and customer care." For more information on Brainshark and a free trial of the Brainshark Communications Platform, please visit http://www.brainshark.com. About Brainshark, Inc. Brainshark, Inc. was founded in 1999 and is located in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. . Brainshark provides a web communications platform that empowers the average business professional to create, manage and share rich-media communications materials via the web, telephone or at their desktop. Many large and small companies are leveraging Brainshark solutions to communicate faster and more effectively with their employees, customers and partners. For more information, please visit www.brainshark.com for an online demonstration of Brainshark's unique capabilities. |
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