CompUsa Announces New Marketing and Advertising Teams.Ellen Miller Returns with Insider Marketing, Inc. to Serve as CompUSA's Acting Chief Marketing Officer Advertising Agency Schroepfer, Wessels, Jolesch Comes On Board to Bring Back a Favorite Radio Personality DALLAS -- In an innovative industry move, CompUSA, Inc., one of the nation's leading retailers and resellers of technology products and services, today announced the return of Ellen Miller, current president and founder of Insider Marketing, as its new acting chief marketing officer. In addition, CompUSA named Schroepfer, Wessels, Jolesch (SWJ SWJ Small Wars Journal (blog) SWJ Sir William Johnson SWJ square wave jerk ) as its new advertising agency of record. The agency was brought on to evolve CompUSA's "PC Modem and Bob" radio advertisement campaign, one of the most popular in the industry. "CompUSA has a rich history as the original computer superstore and today is a leader in providing consumer products, small business offerings and exceptional technology support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services ," said Roman Ross, president and chief executive officer, CompUSA. "As we take our offerings to the next level, we believe Ellen's deep roots with CompUSA coupled with the marketing expertise of her organization, Insider Marketing, provide the company with a unique opportunity to serve and grow our customer base." Miller originally joined the company in 1990, serving in various merchandising roles and departing as vice president of merchandising for CompUSA in 1994. During that period, CompUSA became the first national retailer to offer one-stop shopping for computers, hardware and software in the superstore concept. After her role at CompUSA, Miller founded Insider Marketing, and Insider Creative, leading providers of marketing consulting and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
"I am honored to once again be part of the CompUSA family," said Ellen Miller, chief marketing officer, CompUSA. "Over the next 12 months, with my Insider team, we will implement an aggressive plan to help move the company forward with a new integrated marketing strategy." Miller's return also brings a familiar radio personality back into the spotlight. SWJ will launch a new version of the "PC Modem and Bob" radio advertising campaign that dominated the airwaves airwaves Noun, pl Informal radio waves used in radio and television broadcasting in the early nineties. The campaign will feature the female character, Meg Pixels who replaces PC Modem. Meg, the technology expert, plays off of Bob's outlandish out·land·ish adj. 1. Conspicuously unconventional; bizarre. See Synonyms at strange. 2. Strikingly unfamiliar. 3. Located far from civilized areas. 4. Archaic Of foreign origin; not native. humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was . "As we researched and explored options, we found there is still tremendous equity in the "PC Modem and Bob" campaign. As a result we contemporized it for today's shopper," said Jerry Wessels, partner, SWJ. "We believe the ads will appeal to today's consumers and provide technology information in a fun format," added Wessels. "CompUSA has chosen successful teams with proven track records to implement its new marketing initiatives," said Stephen Baker For other persons of the same name, see Steven Baker (disambiguation). Stephen Baker (born August 30, 1964 in San Antonio, Texas) was a former professional American football player who was selected by the New York Giants in the 3rd round of the 1987 NFL Draft. , vice president, industry analysis for the NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD . "Ellen Miller and her Insider team is a creative force in the industry and the return of the popular radio personality "Bob" should help CompUSA continue its leadership role and help position the company to grow its customers." About CompUSA CompUSA, Inc., a Dallas-based company, is one of the nation's leading retailers and business resellers of technology products and services. CompUSA currently operates more than 225 locations in more than 90 major metropolitan markets across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . In addition, CompUSA's Web site offers an assortment of more than 80,000 items. Visit them at www.compusa.com. |
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