CompUSA Unveils First Nationwide Wireless Coupon On AvantGo; Retailer Reaches Out to Mobile Device Users With Discount Offer Valid in 224 Stores.Business Editors/High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--March 5, 2001 AvantGo, Inc., (Nasdaq: AVGO), the leading provider of mobile infrastructure software and services, today announced that CompUSA, Inc., America's Largest Computer Superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. (R), is offering the first nationwide wireless coupon through the AvantGo mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. service. The digital coupon appears on AvantGo users' handheld devices and can be saved to the device for use in any one of CompUSA's 224 retail stores across the country. Through March 10, AvantGo users can bring in their handheld device to CompUSA and simply show the on-device coupon to the cashier CASHIER. An officer of a moneyed institution, who is entitled by virtue of his office to take care of the cash or money of such institution. 2. The cashier of a bank is usually entrusted with all the funds of the bank, its notes, bills, and other choses in to receive a 10 percent discount on PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). and cell phone accessories. Rolling out the first nationwide wireless coupon, CompUSA joins a growing number of companies pioneering wireless advertising on the AvantGo service, which delivers interactive content and applications to one of the largest mobile user bases, with more than two million registered users. For companies interested in mobile marketing services, the AvantGo service provides a proven means to reach a targeted demographic of young, affluent tech-savvy professionals and an easy way to extend information to a variety of platforms, including Palm OS and Pocket PC-based handheld devices, as well as Internet-enabled phones. In addition, the AvantGo service can accommodate a variety of marketing efforts including lead generation, special offers, brand awareness, promotions, surveys and other multi-purpose ads. "Deploying the coupon was fast and easy and our cashiers can honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. it right from the customers' mobile device - so we save time and money on printing and distribution," said John Lostroscio, vice president of merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. for CompUSA. "This is the first time that CompUSA has offered a discount coupon for the wireless audience, and so far the program has produced exciting results. AvantGo has a very large and targeted audience, offering CompUSA a new medium to reach current and potential customers in a way that breaks through the traditional advertising clutter." The AvantGo mobile Internet service provides free interactive and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. content and applications to people with handheld devices and Internet-enabled phones - anytime, anywhere - wirelessly and off-line. Using a wireless, real-time connection or via desktop synchronization (1) See synchronous and synchronous transmission. (2) Ensuring that two sets of data are always the same. See data synchronization. (3) Keeping time-of-day clocks in two devices set to the same time. See NTP. , AvantGo users can access the web directly from their mobile devices or they can select from over 1000 content channels that have been optimized for mobile devices. Channels include news, stock quotes, flight schedules, movie listings, maps, weather and much more from brand-name providers. "Mobile devices offer companies the perfect platform to build customer relationships through advertising, direct marketing and customer loyalty programs," said Mike Aufricht, general manager of AvantGo Mobile Internet. "The CompUSA coupon showcases one of the benefits of advertising on the AvantGo service, which is the ability to reach millions of mobile users at or near the point of purchase, thereby increasing the likelihood that they will take advantage of an offer. AvantGo is enabling many companies like CompUSA to leverage mobile technology as a new marketing medium to reach new audiences and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. relationships with their existing customers." About AvantGo AvantGo, Inc. (Nasdaq: AVGO - news) is the leading provider of infrastructure software and services that power the mobile economy. AvantGo Enterprise software enables businesses to increase the value of their corporate information systems by extending existing enterprise applications and critical information to employees, customers and business partners. The company also provides the AvantGo mobile Internet service, a hosted network that enables hundreds of businesses to deliver their content and applications to more than two million mobile consumers. AvantGo is a pioneer in delivering real-world solutions for both wireless and off-line use. For more information, please visit www.avantgo.com. About CompUSA CompUSA, Inc. (www.compusa.com) is one of the nation's leading retailers and resellers of personal computers and related products and services. CompUSA, Inc. currently operates 224 CompUSA Computer Superstores This is a list of superstores by country. Multi-national
AvantGo, AvantGo Enterprise and the AvantGo logo are trademarks of AvantGo, Inc. All other trademarks are the property of their respective owners. |
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