CompUSA Signs On For New Market Level Information from NPD.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , a leading consumer and retail information company, announced that CompUSA is now using NPD's new market level information to provide the company with a more granular view of the consumer electronics and IT marketplaces. This critical data will help CompUSA drive strategic and tactical business decisions. The new NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands data, the most comprehensive market level sales information for the consumer technology industry, provides point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) information on sales, market share, and other key measures for 50 DMAs in the U.S. Armed with market level information, CompUSA will be able to analyze sales performance in specific geographic areas and customize marketing and sales strategies for enhanced results. CompUSA will also be able to evaluate and optimize product assortment and pricing at the local level. Finally, market level information will allow the retailer to identify areas for possible expansion opportunities. "NPD's market level information meets our need for customizing selling strategies at the local level in order to better meet the needs of our customers and drive real business growth," said Brad Ruppert, vice president of inventory optimization, CompUSA. "We're excited about being on the leading edge of this new era of information for our industry." "NPD is committed to helping our clients take decision making to the next level," said Karyn Schoenbart, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of The NPD Group. "With market level, CompUSA, as well as other retailers and manufacturers, now have a common ground to evaluate local markets, identify opportunities, efficiently allocate resources, recommend corrective actions A corrective action is a change implemented to address a weakness identified in a management system. Normally corrective actions are instigated in response to a customer complaint, abnormal levels if internal nonconformity, nonconformities identified during an internal audit or where necessary, and provide a way to measure ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for each specific market." Market level tracking is available for the consumer electronics and IT industries. Up to 75 retailers representing more than 15 thousand doors in the U.S. will be contributing information to create detailed market level analysis. Market level, while currently in a charter phase, will be available to all manufacturers and participating retailers in the spring of 2007. For more information about market level, contact Charles Camaroto 1-888-436-7673. About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , foodservice, home, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). , software, sports, toys, and wireless. For more information, visit http://www.npd.com/. |
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