CompTIA SoftwareCEO Seminar Focuses on Optimizing Software Sales.

OAKBROOK TERRACE, Ill. -- Optimizing software sales is the topic of the next online seminar offered by CompTIA's SoftwareCEO, Page ONE for Software Executives, the Computing Technology Industry Association announced today.

The 90-minute program, featuring noted software industry sales and marketing guru Winton Churchill, is scheduled for 11 a.m. CDT on Thursday, May 18, 2006. Churchill, a key player in the development and growth of a number of successful software companies, will share strategies on how to find quality leads that will shorten the software sales cycle.

A recent Software CEO forum survey found that the biggest problem with lead generation programs is the quality of the leads, identified by 30.3 percent of the survey respondents. Other problems with lead generation programs included a lack of leads (17.4 percent); sales cycles that were too long (15.9 percent); changing priorities of the sales prospect (9.1 percent; and the software company's own complex positioning (9.1 percent).

"Many software companies are frustrated with their lead generation efforts," said David Sommer, vice president, e-business and software solutions, CompTIA, and publisher of SoftwareCEO. "In this program Winton Churchill will identify the challenge in the lead generation process and how to overcome them with proven tactics that turn sales leads into revenue in an accelerated sales cycle."

Churchill was vice president of sales and marketing for Contact International Corp., developers of ACT!, the leading sales contact management software. He has held senior management, sales or marketing positions at Apple Computer, Sun Microsystems, Gould, Oracle, Legato, Spinnaker Software and Netfish (now Iona). He has provided consulting advice and expertise for companies selling healthcare, banking, consumer, industrial manufacturing, electronics, software, real estate, aerospace, defense, intelligence and nonprofit sectors.

To register for this week's online seminar or for more information please visit http://www.softwareceo.com/events/051806.php

About CompTIA and SoftwareCEO

The Computing Technology Industry Association (CompTIA) represents the business interests of the information technology (IT) industry. For 24 years CompTIA has provided research, networking and partnering opportunities to its 20,000 member organizations in more than 100 countries worldwide. CompTIA initiatives extend to areas such as convergence technologies, electronic commerce, information security, IT services, public policy, skills development, and software. CompTIA helps organizations maximize the benefits they receive from their investments in technology; and assists IT workers in obtaining the skills they need for productive careers in technology. For more information, please visit: www.comptia.org.

CompTIA's SoftwareCEO is Page ONE for Software Executives providing a complete information portal about software marketing, software sales, software business, software pricing and financing, software services and much more. More information is at www.softwareceo.com.