CompTIA SoftwareCEO Launches Podcast Series.

OAKBROOK TERRACE, Ill. -- Software industry experts lead discussions

The Computing Technology Industry Association (CompTIA) announced today that executive briefings from its CompTIA SoftwareCEO web site are now available as podcasts.

The inaugural CompTIA SoftwareCEO "Spotlight on the Forums" podcast is titled "Marketing My New Product: Where Do I Start?" and features Judy Schramm, president and founder of JMR Consulting. Schramm tells software CEOs what they need to do to market and start generating leads for their new software product. She offers advice on how to find the right market niche; craft messages for that market; and divulges strategies to publicize the message for maximum success.

The free podcast is available at http://www.softwareceo.com/podcasts/pod_index.php or through the iTunes Music Store in the business section.

Each month a new Spotlight on the Forums podcast featuring a software industry expert will be available. The experts will analyze in detail a popular thread that's been posted in the CompTIA SoftwareCEO forum (http://www.softwareceo.com/forums/). The audio files can be played immediately by clicking on a link, or downloaded for future use. The podcasts can be played on any media player.

CompTIA SoftwareCEO (www.softwareceo.com) is Page ONE for Software Executives. Responding to the need for an authoritative resource on business practices for small-and-mid-sized independent software vendors (ISV's), CompTIA SoftwareCEO offers a complete information portal about software marketing, sales, business, pricing, financing, services, and more. More than 10,000 software executives receive CompTIA SoftwareCEO's bi-weekly electronic newsletter and hundreds of thousands of visitors access the web portal every month.

About CompTIA

The Computing Technology Industry Association (CompTIA) represents the business interests of the information technology (IT) industry. For 24 years CompTIA has provided research, networking and partnering opportunities to its 20,000 member organizations in more than 100 countries worldwide. CompTIA initiatives extend to areas such as convergence technologies, electronic commerce, information security, IT services, public policy, skills development, and software. CompTIA helps organization maximize the benefits they receive from their investments in technology; and assists IT workers to obtain the skills they need for productive careers in technology. For more information, please visit: www.comptia.org.