Community Transit Appoints Barry Group Agency of Record.YORK, Pa.--(BUSINESS WIRE)--May 20, 1999-- Campaign Slated to Re-Invent York Transit Think quick, when was the last time you noticed a Community Transit Community Transit is the main public transit authority of Snohomish County, Washington. It operates buses within Snohomish County and to downtown Seattle, the University of Washington, and Seattle's Eastside suburbs in King County. bus? They're those big white vehicles with blue lettering and the telephone number 846-RIDE on the side. Can't remember? Well, that's about to change, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Community Transit Executive Director Steve Bland, with the recent appointment of Barry Group as advertising agency of record for York County's transit system. "Barry Group approached our request for proposal with strategic thinking and a lot of creativity that we believe will help move Community Transit into the new millennium," said Bland. "Their ideas were innovative and right on target." One of Barry Group's recommendations was the creation of a Transit Advisory Group or TAG, comprised of transit professionals from around the country. The TAG will serve as advisors to Barry Group and Community Transit, offering proven tactics and recommendations. The marketing director from the very successful Allegheny County Transit system and a representative of the American Public Transit Association are just two members of the group. The primary goals of the marketing campaign, slated to begin in the Fall, are to increase public awareness and to increase ridership rid·er·ship n. The number of passengers who ride a public transport system. by 250,000 over the next five years. "No marketing plans have been finalized See finalization. ," said Bland. "But, we are working towards beginning our strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and branding of Community Transit. We expect to announce some exciting plans in the near future." Barry Carbaugh, Barry Group president, stated that the "fit" was right between the agency and Community Transit. "We saw a real connection between the way Barry Group works to solve clients' problems and the needs Community Transit conveyed. Our experience and creativity mesh Refers to an interconnect architecture that cross- connects several devices. See mesh network, wireless mesh network and switch fabric. (character) mesh - The INTERCAL name for hash. well with their desire to do things right." Barry Group, Inc., was founded in 1985 by Barry Carbaugh. The agency employs 18 full and part time marketing professionals and is the only York-based agency to offer a full-service public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most department. Some of the agency's clients include the Pennsylvania Insurance Fraud Prevention Authority, Rhoads Energy, the Pennsylvania Department of Environmental Resources and the Pennsylvania Department of Agriculture. For more information on Barry Group, please contact PR Director Sara McLin at 717/846-1500. |
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