Communications Industry Forecast: Internet will boost traditional media use through 2003.According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 13th annual Veronis, Suhler & Associates Communications Industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. Forecast, the internet is not only not cannibilizing traditional media, it is stimulating its use. The CIF (1) (Common Intermediate Format) A standard video format used in videoconferencing. CIF formats are defined by their resolution, and standards both above and below the original resolution have been established. The original CIF is also known as Full CIF (FCIF). reports that by 2003, "Americans will spend just under 10 hours per day consuming various forms of media--almost a half an hour per day than in 1998. The internet, while accounting for just 5.4% of the total, is projected to stimulate media use and spending in a wide range of categories, from books and recorded music recorded music n → música grabada to television and business publishing." Over the five-year forecast period 1998-2003, Veronis, Suhler's projects that: * Overall spending on media will rise at a compound annual growth rate of 7.5%. (Americans will spend more on media than on food, $663 billion, by 2003.) * Consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. will grow at the fastest clip, 8.2%, from $118.2 billion in 1998 to $174.9 billion in 2003. * Institutional spending by businesses and schools will grow 7.0% annually, to $123.4 billion. * Spending on specialty media (consumer and b-to-b promotion, outdoor advertising, direct mail and sponsorships) will grow 7.2%, to $149.3 billion. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion