Communications Expert Unveils Crisis Management Outlook For 2004; Jennifer Abelson Addresses Leaders from Energy and Utility Communities.Business Editors NEW YORK--(BUSINESS WIRE)--March 19, 2004 Leading communications strategist and Chief Executive Officer of Abelson Group, Jennifer Abelson, will present to a seasoned community of utility executives at the Metering, Billing, CRM/CIS Americas 2004 Conference on March 25 in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . The event is hosted by Spintelligent and promises to deliver compelling, timely perspectives on the impact of recent industry crises and best practices for adapting to a dramatically changed marketplace. Abelson will discuss the importance of crisis management and how to effectively communicate to stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. without sacrificing integrity. "Crisis and reputation issues continue to steal the spotlight as evidenced by the 2003 blackout and a multitude of corporate scandals," said Abelson. "Companies need to protect the integrity of management, corporate image and their stakeholders - including employees, shareholders and customers. To meet these goals, executives must develop a crisis strategy to prepare for potentially damaging situations while managing corporate reputation responsibly." Abelson is a renowned corporate, crisis and executive strategist with years of experience building strong brands, shareholder value and results-driven marketing and communications programs. Abelson Group is committed to driving visibility and growth for companies dedicated to the telecommunications, utility and technology sectors. "Abelson Group brings deep industry expertise, coupled with a best practices approach to providing marketing and communications advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal ," said Jon Brock brock n. Chiefly British A badger. [Middle English brok, from Old English broc, of Celtic origin.] , COO of Utilipoint International. "Jennifer knows the influencers very well and is an excellent strategist, innovator and executive counselor in the areas of stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. relations, reputation management, thought leadership and corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. ." Abelson has provided advisory services to many companies, including PriceWaterhouse Coopers, USinternetworking, Accenture, Eureka Broadband, Magic Solutions and others. Prior to founding Abelson Group, she served as vice president of marketing and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. for ORCOM and previous to that, served as vice President of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for FitzGerald Communications, Inc. About Abelson Group Abelson Group is a premier marketing and communications advisory firm dedicated to promoting innovation and growth in the telecommunications, utility and technology sectors. The company provides insight, innovation and impact to organizations that want to build mindshare, increase stakeholder value and establish market leadership. Leveraging extensive relationships and deep industry expertise, Abelson Group delivers the bottom-line results businesses care about most. For more information contact Jennifer Abelson at (212) 579-5743 or jennifer@abelsongroup.com. |
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