Communication of Innovations: A Journey with Ev Rogers.9780761934776 Communication of innovations; a journey with Ev Rogers. Ed. by Arvind Singhal and James W. Dearing. Sage Publications This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. 2006 260 pages $32.95 Paperback T10 The editors (professors of communication studies at Ohio U.) present these ten essays in honor of their academic mentor Mentor, in Greek mythology Mentor (mĕn`tər, –tôr'), in Greek mythology, friend of Odysseus and tutor of Telemachus. , the late Everett Rogers Everett M. Rogers (1931 in Carroll, Iowa - Albuquerque, New Mexico, 21 October 2004), communications scholar, pioneer of diffusion of innovations theory, writer, and teacher. He is best known for his 'diffusion of innovations' theory and introducing the term 'early adopter. , who worked in the fields of communication science, marketing, organizational change, sociology, and social psychology. Papers on diffusion diffusion, in chemistry, the spontaneous migration of substances from regions where their concentration is high to regions where their concentration is low. Diffusion is important in many life processes. theory, communication network analysis, innovation as a knowledge generation and transfer process, social marketing, communication and social change in developing countries, and strategic extension campaigns are bookended by reviews of Rogers' professional and personal life. ([c]20062005 Book News, Inc., Portland, OR) |
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