Articles from Communication World (November 1, 2009)

Title	Author	Type	Words
'It's not OK' shines a light on family violence: New Zealand's multipronged campaign succeeds at building awareness and understanding among many target groups.	Surgenor, Gael		1161
A different view of success: an Australian university retools its marketing to reflect the values and culture of its students in Vietnam.	Domm, Graeme		901
A whole new world: companies are learning how to reach Chinese consumers cost-effectively via social media tools.	Darragh, Michael		1505
Blurred images put ideas in focus: express meaning by extending time, implying motion.	Douglis, Philip N.	Column	687
Changing the channel: China's leading video-sharing sites are finding ways to draw advertising budgets away from TV.	Kuo, Kaiser		2086
Collective consciousness: by nature, social networks develop around a community's shared goals. Successful social media efforts must support those goals as well as those of the business.	Carfi, Christopher	Brief article	1819
Farcus.	Waisglass, David; Coulthart, Gordon	Cartoon	10
Forging ahead in cross-cultural communication: with dozens of examples from around the world, this highly readable book tackles the challenges of 21st-century communication.	Briggs, William	Book review	467
Give more and get more out of social media.	Meyer, Marc	Column	549
Is the next Alfred Hitchcock in the cube down the hall? Smart communicators are turning employees into correspondents and storytellers, and the YouTube generation is responding with great content.	Crescenzo, Steve		1222
Mark your calendar.		Calendar	84
New accelerated ABC seminar offers leadership challenge: IABC joins with Royal Roads University to create a weeklong accreditation program for senior professionals.	Willey, Anna Marie		1441
New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring engagement, from PR-speak to the language of business.	Paine, Katie Delahaye		2123
Participating on our own terms.	Nicholson, Natasha	Editorial	475
Speak now! Of course you can start your own podcast. Let the experts tell you how.	Fernando, Angelo		1225
Strength in numbers: when PR partners with advertising and marketing online, you and your audience can have a much more engaging and interactive experience.	Maltoni, Valeria		1867
The lessons are in the journey: "getting in and getting it done" keep this communicator motivated.		Interview	655
What is the most inspired use of social media marketing that you have encountered or created?		Brief article	656