Articles from Communication World (November 1, 2007)

Title	Author	Type	Words
A higher standard: Michelle Bernhart, head of IABC's social responsibility subcommittee, talks about the new ISO initiative.	Bernhart, Michelle	Interview	598
Becoming culturally fluent: understanding the variances of culture across Asia can enhance business and communication.	Hilton, Genevieve		1550
Behind the numbers: a follow-up survey and discussion shed light on the results of IABC's Profile salary study.	Gillis, Tamara L.		1007
Building awareness: make viewers cognizant of an edifice's significance, not just its structure, by focusing on details that tap into imagination and emotion.	Douglis, Philip N.		626
China goes for the gold: the 2008 Olympics will introduce Chinese companies to the world.	Cambie, Silvia	Interview	2241
Corrections.		Correction notice	106
Doing the right thing.	Nicholson, Natasha		427
Eco action: a government agency exhibits at the Minnesota State Fair to promote environmentally sustainable activities to the public.	Gustafson, Laurie		989
EuroComm 2008: Innovation through communication.	Cambie, Silvia		186
EXCEL and Fellow awards: now accepting nominations.			96
From boomers to gen xers: communicating across generations.			339
Global warming, reaches the boardroom: increasingly, public awareness of climate change means better PR efforts are needed to address concerns.	Freimond, Chris		1450
How sustainable is your business? Creating a sustainability report brings new opportunities to advance your organization's brand and reputation in keeping with stakeholder interests.	Bernhart, Michelle; Slater, Alyson		1562
In-house climate change: use communication to engage employees in environmental initiatives.	McDonald, Gabrielle		1280
Innovation down under: IABC/Wellington goes viral.	Kominik, Anna		259
Mark your calendar.		Brief article	117
Membership benefits.			560
Punch counterpunch: conciliation doesn't always work. Sometimes it makes PR sense to fight back.	Barnett, Ned		1266
Putting CSR into perspective.	Adenekan, Samuel Abiola	Viewpoint essay	710
Standards bearer: communicating the value of lab tests is just one aspect of this manager's career.		Interview	600
The value of engagement: engagement is the word on everyone's lips, but what does it really mean for your business?	Shaffer, Jim	Book review	524
The wisdom of Wikipedians: anyone charged with managing a product or person's image should tread cautiously in the open source world.	Fernando, Angelo		1473
University of Lugano Executive MScom Program.		Brief article	81
What tips would you offer communicators about doing business in the Asia/Pacific region?	Cropley, Adrian; Zhu, Juliana; Raskin, Phillip; Anh, Phan Dinh Phuong; Kominik, Anna		635