Articles from Communication World (April 1, 2003)

1-22 out of 22 article(s)

Title	Author	Type	Words
'Guerrilla Publicity' trivializes the strategic role of public relations. (Bookmark).			628
'Here's to you, Canada' makes Molson Canadian the toast of the town. (Case in Point).	Jones, David		964
Agilent Technologies chairman to address Toronto conference. (IABC Update).			83
Business English is a useful art, not a fine art; its purpose is to gain profit. (Wood on Words).	Wood, Alden		700
Corporate ghostbusting: in her quest to boost information sharing and collaboration, our heroine, Dot, finds that the rules have changed.	Orman, Dave		2045
Creating awareness: how do you meet the communication challenge of the century?	Watson, Claire		2055
Events.			84
Fiscal year 2001-2002 highlights. (IABC Annual Report 2001-2002).	Freeman, Julie A.		1169
Focus on providing value. (IABC Annual Report 2001-2002).	Martell, Annette		288
From the editor. (IABC Update).	Spring, Natasha		327
IABC Job Centre offers communication matchmaker. (IABC Update).		Brief Article	107
IABC Online Library opens for business. (IABC Update).		Brief Article	109
IABC Research Foundation receives high marks. (IABC Update).		Brief Article	113
Letters.			410
Member benefit spotlight: MemberSearch. (IABC Update).		Brief Article	110
More than a social virtue: public trust among organizations' most valuable assets. (Foundation Findings).			1028
Personality.			655
Proving your worth: survey reveals dichotomy facing public relations.	Weiner, Mark		1320
Shooting a subject over and over? Take a different approach each time. (Photocritique).	Douglis, Philip N.		845
The body of knowledge. (IABC Annual Report 2001-2002).	Bickford, Warren E.		274
What is your greatest ethical obstacle as a PR or communication practitioner? (Global Perspectives).			901
What would you do? Nike V. Kasky case puts public relations campaigns under new scrutiny.	Jenkins, Allan		2100