Communicating Food for Health's friendly design make its substantial editorial accessible.Let's get this straight from the beginning-at 12 full pages, plus a 6-page research insert, Communicating Food for Health provides one generous amount of editorial for any newsletter- much less one that costs only $74/year for ten issues. Yet, readability never suffers for all the substantial content. The 3- and 4-column format is broken up by illustrations, call-outs, sidebars, and white space. Columns are also separated by vertical hairlines. The 2nd color, a mild green, often screened, gives pages depth and variety. The text typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics itself, Electra, also greatly facilitates the newsletter's accessibility Editor Judy Doherty says, "This font font or typeface or type family Assortment or set of type (alphanumeric characters used for printing), all of one coherent style. Before the advent of computers, fonts were expressed in cast metal that was used as a template for printing. was chosen by Beth Doherty because it has a very clean look, the letters are lighter than Times Roman, and you can fit more on a page without it looking heavy." Beth Doherty also created the nameplate typeface, CFFH Sans Semi-light. Judy Doherty says, "She wanted a sans typeface that had a hook on Verb 1. hook on - adopt; "take up new ideas" fasten on, seize on, take up, latch on sweep up, embrace, espouse, adopt - take up the cause, ideology, practice, method, of someone and use it as one's own; "She embraced Catholicism"; "They adopted the Jewish the f to create interest." Note how the hook in the word for leads the eye to the tagline reversed out of black. The newsletter nicely fulfills the publisher's stated design challenge: "Make it look professional while being fun and interesting for handouts." Communicating Food for Health, subtitled sub·ti·tle n. 1. A secondary, usually explanatory title, as of a literary work. 2. A printed translation of the dialogue of a foreign-language film shown at the bottom of the screen. tr.v. "Delicious Ideas and Resources for Nutrition Education," goes to dieticians, doctors, nurses, county extension agents, universities and public health departments. It's a professional publication for nutrition educators. The lead story, for example, "Control Your Weight Without Hunger," is a lay version of the accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. research insert, "Research Points to a More Effective Strategy for Long-Term Weight Control Without Hunger." Doherty says, "This publication brings health professionals news they can use to keep themselves and their clients up to date with diet and disease topics. Many pages are copy-ready and subscribers are allowed to copy them for educational purposes or use the information in their own publications." There's a lot going on in Communicating Food for Health, both editorially and graphically. The judges were unanimous in awarding it the 1999 Gold Award in the Newsletter Awards Competition, in the subscription newsletter category. But the most important judges are the readers-of which Judy Doherty says, "Our readers are very happy with this publication and tell us so over and over. It has an excellent renewal rate." Production specs (SPECificationS) The details of the components built into a device. See specification. : * 8 1/2 x 11", 12 pp. + 6-page insert, saddle-stitched, 3-hole punched, self-mailer. * Printed black and PMS (Pantone Matching System) A color matching system that has a unique number assigned to more than 500 different colors and shades. This standard for the printing industry has been built into many graphics and desktop publishing programs to ensure color accuracy. 576 green on white Opaque 70# Band. * Fonts: nameplate, CFFH Sans Semi-Light; headlines, CFFH Sans Bald; text, Electra. * Software: Quark quark (kwôrk): see elementary particles. quark Any of a group of subatomic particles thought to be among the fundamental constituents of matter—more specifically, of protons and neutrons. , PhotoShop, Illustrator for Macintosh. Design and Production: * Beth Doherty of Elizabeth Doherty Design, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , created the template. * Carl Wilhelm of Wilhelm Design, Phoenix, is the consulting designer who every month gets the final file ready for the printer * Printer is Leesburg Printing, 800-828-3348. Editor: * Judy Doherty, Food & Health Communications Inc., P0. Box 266498, Weston, FL 33326, 800-462-2352 and 954-384-1448, fax 800-433-7435, judydoherty@ibm.net, www.foodandhealth.com |
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