Communicate.com Inc.: Perfume.com Converts 5.4% of Traffic; eTailer Reports Exceptionally Low Charge-Back Rate.VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography -- Communicate.com Inc. (Communicate) (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CMNN), a rapidly evolving eCommerce company, is pleased to announce that Perfume.com, its online fragrance superstore, had a conversion rate of 5.4 percent of U.S. traffic for September 2005. September was the first full sales month for the rebuilt Perfume.com site, which was launched in August 2005. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the most recent Fireclick Index, the average conversion rate for fashion and apparel retail websites is 2.6 percent. Communicate's President, David Jeffs, commented, "The primary reason that we spent months rebuilding Perfume.com was to produce a more efficient online store, and it appears that our have efforts paid off. This greatly improved conversion rate should play a major role in significantly increasing Perfume.com's sales and profits this holiday season compared to the 2004 holiday period. Further advantages of a higher conversion rate are that Perfume.com will have a better ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on search engine and email marketing, and its affiliate partners will be more contented sending their traffic to Perfume.com." Communicate is also pleased to report that during the first half of 2005, Perfume.com had just three fraudulent charge-backs from all processed orders (a rate of 0.02%). Communicate believes that this is among the lowest fraudulent charge-back rates of all major online retailers. High fraud rates continue to plague many eCommerce websites, with criminals stealing an estimated $2.6 billion from online merchants in 2004, according to a November 2004 study by CyberSource Corp. About Perfume.com Perfume.com, 'Smell your best for less!' was first launched in June 2003 and has grown into a leading online fragrance & beauty superstore, providing more than 8,000 brand name perfume, cologne, hair care and skin care products directly to consumers throughout the Continental USA at discount warehouse prices. For more information, visit www.perfume.com. About Communicate.com Inc. Communicate.com is a rapidly evolving, debt-free, profitable eCommerce company that owns, develops and markets approximately 900 websites, including some of the best names on the net, such as www.Perfume.com, www.Importers.com, www.Karate.com, www.Body.com, www.Boxing.com and www.Brazil.com. Communicate generates revenues through the sale of consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , advertising and travel products at its network of B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business sites. The Company's web portfolio intuitively attracts a high volume of targeted visitors and potential clients per month with no marketing costs, providing Communicate with a crucial competitive advantage in customer acquisition and price. Communicate is publicly traded on the NASD NASD See: National Association of Securities Dealers NASD See National Association of Securities Dealers (NASD). OTCBB under the symbol CMNN. For more information, visit www.CMNN.com. This news release contains "forward-looking" statements as such term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Because such statements include risks and uncertainties, actual results may differ from those expressed or implied herein. Further information on potential factors that could affect the financial results of Communicate.com Inc. is included in the Company's filings with the U.S. Securities and Exchange Commission. |
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