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Commonwealth Network experiences explosive growth; Generates Over 1,000,000 Advertising Impressions Per Day.


NEW YORK--(BUSINESS WIRE)--Oct. 15, 1996--Interactive Imaginations today released data showing the explosive growth of its Commonwealth Network, an Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads.  supported program designed to bring advertising dollars to small and emerging web sites.

The Company announced that the Commonwealth Network generated over 30 million impressions for the month of September, a 45% increase from the previous month.

"The Commonwealth is the link between national advertisers and thousands of small to mid-size content based sites that define the Web," says Chip Meakem, Director of Electronic Marketing, "We've got over 4,000 affiliates many of whom are making enough revenue from their web site to consider quiting their day job."

Chuck Musciano, a Commonwealth Affiliate agrees. "My skills lie in web site development and promotion, not in advertising and client management. By providing a bridge between my site and Internet advertisers, the Commonwealth made it possible for me to become self-sufficient overnight."

Launched with 500 charter sites in June of this year, current advertisers include Microsoft, Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, , Encyclopedea Britannica, Starwave, Buy-it-online, Firefly firefly or lightning bug, small, luminescent, carnivorous beetle of the family Lampyridae. Fireflies are well represented in temperate regions, although the majority of species are tropical and subtropical. , Match.com, Apple, Capitol Records Capitol Records is a major United States-based record label, owned by EMI, located in Hollywood, California. Its headquarters building, the Capitol Tower, is a major landmark near the corner of Hollywood and Vine. , The Cobb Group of Magazines, NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, and Random House. There is no fee for a web site to become an affiliate member of the Commonwealth. Sites can become members regardless of traffic or size.

The Commonwealth Network is sold to advertisers by Softbank Interactive Media Sales, which also represents Yahoo, Netscape, and NBC Interactive. Earlier this year the Commonwealth became the exclusive advertising network of Microsoft's Site Builder Network, which is designed to provide web authoring tools to aspiring site developers.

Interactive Imaginations was founded in September 1994 by Michael Paolucci and John Waller John Waller is an American Christian music singer-songwriter. He was the frontman for the band According to John; after the band broke up, he became a worship pastor in Colorado.  and was one of the first Inter support from national advertisers, pioneered one to one marketing online.

CONTACT: Interactive Imaginations, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 

Chip Meakem, 212/598-9455
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 15, 1996
Words:298
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