CommonPlaces Hires Former Top Lycos Advertising Sales Exec Jeff Goodman as Director of Interactive Program Sales.CAMBRIDGE Cambridge, city, Canada Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent. , Mass.--(BUSINESS WIRE)--June 17, 1999-- Goodman Goodman was a polite term of address, used where Mister (Mr.) would be used today. Compare Goodwife. Goodman refers to:
Focus, and Lead Efforts to Sell Advertisers Integrated On-Line, Off-Line Media and Marketing Solutions CommonPlaces LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , creators of the mybytes.com(TM) Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the hub for college audiences, and the exclusive online partner of YouthStream Media Networks (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on NM:NETS), today announced that it has hired Jeff Goodman as Director of Interactive Program Sales, effective immediately. With more than 16 years of sales experience with leading media and Internet companies like LYCOS, Goodman will spearhead the roll out of mybytes.com to leading interactive advertising agencies as the premier channel to reach the prized 17-25 year-old young adult and college marketplace. Goodman will also work closely with YouthStream's account managers to sell integrated on-line and off-line campaigns to marketers targeting this market segment, with an emphasis on the college audience. YouthStream, the nation's leading gateway to the young adult marketplace, offers the largest breadth of off-line media and marketing services to more than 2,000 U.S. colleges. Through mybytes.com, YouthStream can now provide marketers who want to reach this rapidly growing market segment with access -- for the first time -- to a fully integrated suite of on-line and off-line media services. By fully integrating on- and off-line within the young adult vertical market segment, YouthStream and CommonPlaces literally surround the entire market and are well-positioned to extend their leadership position in this marketplace. College students today make up about 25 percent of total Web traffic, and are expected to account for $4 billion in online spending by the year 2002, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jupiter Communications. "No other company comes close to matching YouthStream's experience in marketing to college students and others in the young adult marketplace," said Harlan Peltz, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of YouthStream. "Our partnership with CommonPlaces allows us to extend our unparalleled off-line reach in this market to the Web, resulting in fully integrated, mutually supportive and reinforcing marketing campaigns. We offer marketers a truly unique blend of old and new media through which to reach the young adult audience, and Jeff is an important part of our plans to accelerate our activities in this area." A Strong Track Record in Internet Sales Goodman brings a tremendously strong track record in advertising and Internet sales to CommonPlaces. At LYCOS (NASDAQ:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), Goodman was the number two advertising executive, responsible for selling advertising for the leading search engine on the World Wide Web. During his two-and-a-half years at LYCOS, Goodman closed contracts valued at a total of nearly $8 million - and before leaving the company achieved the second highest level of sales within the ad sales group. He also dramatically increased LYCOS' advertising sales worldwide in regions such as Canada, Europe and Asia. In addition, Goodman closed deals with companies such as Prodigy An online information service that provides access to the Internet, e-mail and a variety of databases. Launched in 1988, Prodigy was the first consumer-oriented online service in the U.S. , Autobytel.com, Proctor A person appointed to manage the affairs of another or to represent another in a judgment. In English Law, the name formerly given to practitioners in ecclesiastical and admiralty & Gamble, Media.com, Ericsson, Global Stock Games, Hyundai and Samsung. In addition, Goodman established relationships with some of the biggest and most influential advertising agencies in the U.S., and sold LYCOS' first advertising contracts in numerous countries. He also developed new opportunities for LYCOS in the area of content and electronic commerce related advertising. "The YouthStream/CommonPlaces relationship creates a new and unique paradigm, one that delivers a critical vertical market through both on- and off-line media," said Jeff Goodman. "This opportunity allows us to present fully integrated marketing capabilities that enable retailers to reach an audience that has become increasingly impervious im·per·vi·ous adj. 1. Incapable of being penetrated: a material impervious to water. 2. Incapable of being affected: impervious to fear. to traditional advertising. This has enormous implications for advertising sales and the results that we can deliver to our marketing partners. I am excited and confident about the potential of this business and my ability to deliver results." In addition to the integration with YouthStream's off-line offerings, which includes the largest on-campus on-campus adjective Referring to an on-site site of a medical complex with multiple buildings. Cf 'Off campus.'. network of theaters, postcards, wallboards and posters, Goodman will be spearheading the sales of mybytes.com to leading interactive agencies such as i-traffic, agency.com and Organic Online. Also, he will focus on setting up custom publishing opportunities for major e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. vendors - developing in-depth content sites within the mybytes.com hub to provide vendors with a forum for both educational and e-commerce related material. About YouthStream Media Networks YouthStream Media Networks (formerly Network Event Theater) (NASDAQ NM:NETS) is the nation's leading college campus media, marketing services and promotions company, comprised of five media, marketing services and promotions properties: Network Event Theater(R), the nation's only national network of theaters on college campuses; American Passage(R), the leading college newspaper advertising placement service reaching more than 2,000 campuses, and the leading campus postering and promotions company; Beyond the Wall(R), the largest print poster catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. with a circulation over four million reaching over 600 campuses; Campus Voice(R), an editorial wall media network reaching over 400 campuses with more than 100 million passers-by each month; HotStamp(TM), the largest national free postcard advertising brand with niche programs on and off college campuses, movie theaters and record stores utilizing over 2,000 postcard racks that distribute over six million postcards each month; and Trent Graphics, the nation's single largest on-campus marketer, with poster sales on more than 650 college and university campuses, reaching over four million students and spanning 2,000 event days. About CommonPlaces CommonPlaces, founded by senior Internet veterans, is the first company to create comprehensive, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and self-evolving on-line communities for specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. audiences with common interests. CommonPlaces' first Internet community is mybytes.com, a full-service online hub with free tools and resources for the entire collegiate col·le·giate adj. 1. Of, relating to, or held to resemble a college. 2. Of, for, or typical of college students. 3. Of or relating to a collegiate church. community (faculty, administration and students). CommonPlaces has joined forces with YouthStream Media Networks (formerly Network Event Theater), (NASDAQ NM:NETS), the nation's largest campus media and marketing services company, to leverage YouthStream's more than 50 years of aggregate college marketing experience and nationwide distribution on more than 2,000 colleges. CommonPlaces' management, along with YouthStream, owns the substantial majority of the equity of CommonPlaces LLC. CommonPlaces is poised to become the market leader in delivering comprehensive online tools and resources for the college community including more than 15 million U.S. college students. More information about the company can be found at http://www.commonplaces.com. |
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