CommonName Unveils 'Highest ROI, Lowest Cost' Internet Navigation and Search Platform; Realtor Achieves ROI of 461% in Eight Months Using CommonName Internet Keywords.Business Editors/High-Tech Writers LONDON--(BUSINESS WIRE)--Aug. 20, 2003 CommonName has launched the world's first integrated keyword navigation and pay-per-click search platform. It combines the strength of the largest global keyword navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. with a pay-per-click search engine, to drive valuable Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. to business Web sites. Both CommonName Keyword and CommonName Search products are controlled through a single management interface, making it simple for businesses to monitor and control their investment. CommonName Keywords offer the ability to navigate to Web sites using keywords (brand names and everyday terms) instead of confusing con·fuse v. con·fused, con·fus·ing, con·fus·es v.tr. 1. a. To cause to be unable to think with clarity or act with intelligence or understanding; throw off. b. Web addresses. In a recent survey of 519 Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f conducted by CommonName, 93% stated they would prefer to navigate the Internet using keywords. Over 28 million enabled users already use intuitive keywords for simplified navigation, while in excess of 50,000 businesses have registered keywords to connect faster with customers. "After many years of having multiple Web sites, paying for submission to search engines and FFA FFA free fatty acids. sites, the financial investment in CommonName has been the best decision we have made," said realtor Nancy Bristow. "We have chosen multiple avenues of media advertising but using CommonName Internet Keywords have definitely been the most effective. Leads have increased by 25% and we've seen a huge 461% return on our initial investment. We now receive sales inquiries worldwide, including Guam, Italy, England and Scotland, among other countries." CommonName Search is a pay-per-click search service, with organizations only paying when visitors click through to their site. Jupiter Media Metrix Inc./Harris Interactive(1) states that pay-per-click results are the most effective form of online advertising, in terms of ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , revenue generation and traffic generation. CommonName Search results are displayed on partner sites and when users type a search term into their enabled browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used address bar. Alternatively, users can achieve the same results by accessing CommonName's search engine XPSN (Xpress Power Search Network), at XPSN.com. "Our goal is to make it faster and easier for potential customers to find Web sites, and at the same time increase traffic and potential sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). for organizations," said Yurong Lin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CommonName. "CommonName's mission is to simplify and enrich Web navigation and search and to better connect businesses with customers online. Our CommonName services will help achieve this quickly and simply." (1) http://www.commonname.com/eng/cnsearch/stats.asp About CommonName Founded in February 2000 with headquarters in London, CommonName is the largest global keyword navigation provider, with more than 28 million installed users. The company has been profitable since March 2002 and its user base is growing between 500,000 to 1 million users per month. CommonName's major product lines are CommonName Keywords and CommonName Search. CommonName Keywords are everyday brand names or generic terms that can be used to navigate to Web sites instead of complex Web addresses. More than 50,000 business CommonName Keywords have been registered to date. Key benefits of CommonName Keywords for a business include brand protection, brand consistency and providing a convenient method for customers to locate them and drive traffic. CommonName Search is a pay-per-click search engine. Results are displayed on partner sites and when users type a search term into their enabled browser address bar or CommonName Toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the . Advertisers are charged for each customer that clicks through to their site. For more information on CommonName, visit www.commonname.com. |
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